The pandemic has impacted the traditional toys industry unfavourably in Southeast Asia, except for Singapore. This is a striking difference from other regions where a prolonged stay at home period and travel restrictions have is due mainly to economic strain which stopped consumers from purchasing non-essential goods, and the exponential rise of free-to-play video games. Despite the challenging environment, the toy industry in the region remains afloat and can look forward to the future, because of ‘kidults’.
IFA 2022 Berlin took place in a physical space for the first time after a three-year break. The conference featured the latest product innovations and industry hot topics, and also allowed experts to get back together. The 2022 IFA conference revolved around three themes, as expressed by IFA’s Senior Vice President David Ruetz in his opening speech – connectivity, smart home and sustainability.
Via, Euromonitor International’s e-commerce tracking tool for online prices, availability and ratings for stock keeping units (SKUs), can easily identify trends in the market and provide strategic and tactical recommendations. In this piece, we will take a granular look at how blenders have performed at the US’s largest electronics and appliance specialist retailer, Best Buy.
Overall retail sales of video games increased by 14% in 2021, while sales of games published by Sony Corporation increased by 43%. One of the drivers behind Sony's plan to further expand its gaming empire is the increased demand for video games, brought about by COVID-19 and the launch of the PlayStation 5 console in late 2020.
Appliance prices have been rising since Q2 2020. Although aluminium and copper are approaching pre-pandemic prices, and logistics costs are coming down, high energy prices and labour costs continue to drive inflation. The industry also faces a high interest rate environment with deteriorating housing markets. High prices and low demand could be a worst case scenario for the industry.
There is growing environmental concern amongst consumers, with rising expectations that companies should do more to mitigate the effects their products have on the environment. Toy manufacturers are looking for opportunities to offer their products in ways that ease eco-anxiety and address the realities of a changing world.