Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Argentina. Includes comprehensive data and analysis, tables, charts, with five-year forecasts.
As the number of deaths from COVID-19 fell and the fear of contagion among the local population declined, the number of local consumers participating in outdoor activities, attending school and university, and returning to their offices increased for…
Local awareness of disease caused by mosquitoes has increased in Argentina in the last decade. In 2022, however, the average temperature during the winter months was lower than in previous years and the season began earlier. This curtailed the season…
Pantyliners and tampons were the fastest developing categories within sanitary protection in Argentina in retail volume growth terms in 2022. Moreover, both showed improved results in this respect as compared to 2021. Given that these product types…
Retail tissue posted a decline in total volume sales for a second consecutive year in 2022, with the rate of contraction surpassing that recorded in 2021. Demand in the three largest categories of toilet paper, paper towels and napkins fell at a…
With the exception of metal polish, which represents a very small share of category sales, all types of polishes saw a decline in retail volume sales in 2022. This was because local consumers spent far more time outside of the home in 2022 that…
All those categories that benefited from the onset of the pandemic were the worst affected in 2022. As restrictions lifted and consumer behaviour returned to pre-pandemic levels. Notably, consumer fear of contagion declined significantly and those…
All toilet care segments saw a decline in retail volume sales in 2022 for the obvious and direct reason that there was a considerable decrease toilet flushing as pandemic restrictions were lifted and local consumers spent much more time out of their…
With the exception of some periods of relative stability, inflation has been a problem for the Argentinian economy for decades.
While the Argentine economy is going through major problems, the consumer foodservice market is in a good position. In a context where inflation was nearing triple figures, where the access to dollars as a saving currency is difficult, and in a…
Dishwashing witnessed historic record growth in the first year of the COVID-19 crisis, as local consumers were limited to eating at home. This inevitably led to a rise in the use of hand dishwashing and automatic dishwashing detergents, boosting…
For the second year in a row, retail volume of sales of bleach fell sharply in Argentina in 2022, although inflationary pressures saw current retail value sales increase. As fears of contagion decline, local consumers have become less stringent about…
Wipes recorded dramatic growth in total volume sales over 2020-2021 as increased hygiene-consciousness arising from concerns surrounding the pandemic bolstered demand for various product types, particularly all purpose cleaning wipes and general…
Products with disinfecting properties as their main benefit witnessed the most significant falls in 2022, sometimes recording double-digit declines. This is largely a result of the lifting of COVID-19 restrictions and consumer behaviour, whereby…
Although growth in total current value sales for tissue and hygiene in Argentina in 2022 was up dramatically on 2021, this was mainly because the country’s already chronically high inflation rate skyrocketed due to factors related to the global…
A large proportion of outlets in this category are made up of stores that sell food by weight, mostly operated by citizens of Asian origin. During the pandemic, as a consequence of working from home, many of these stores had to shutter because their…
The El Club de la Milanesa chain experienced the strongest growth in this category in recent years. The company has enjoyed considerable outlet expansion throughout the country, especially in inland cities where it previously did not have a presence.…
Following relatively modest growth in 2021, light adult incontinence saw retail volume sales increase at a high double-digit rate in 2022. Because these products are mainly purchased for use outside the home, demand improved dramatically as the…
Many consumers are consuming less sweets such as sugar confectionery and chocolates due to significant price increases, while these were the main products offered by some street stalls/kiosks prior to the pandemic. The provision of a wider range of…
The limited-services restaurants franchise market is experiencing tremendous growth because it is a proven model. Moreover, those who decide to invest in this category prefer to do so under the umbrella of a well-known brand rather than…
The well-known chain of specialist coffee and tea shops, Starbucks has been innovating with new proposals related to cold drinks. Although these new proposals offered by the brand are based on coffee, the fact that they are cold is a new trend and…