Austria

Vending experienced strong retail current value growth in 2021 and 2022. To some extent, this was the result of recovery effects, as Coronavirus (COVID-19) became a manageable threat and public life and consumer mobility largely returned to…

After spiking significantly during the pandemic in 2020, toilet care remained fairly stagnant in value and volume sales in 2022. However, value sales levels remained higher than in 2019. In 2020, consumers used their bathrooms/toilets significantly…

In 2021, wound care rebounded from the drop in demand in 2020 due to the restrictions on movement during the Coronavirus (COVID-19) pandemic. As consumers returned to the workplace and schools and resumed outdoor activities, retail volume sales…

Menswear was characterised by solid growth in current value terms throughout 2022 with the reopening of stores, greater mobility and relaxation of COVID-19 measures boosting sales. After two years of home seclusion and working from home there was a…

Supermarkets saw retail current value growth that was slightly higher than the average for grocery retailers in Austria in 2022. However, retail current value growth was driven by strong product price increases, due to the energy crisis, while…

Retail tissue recorded significant growth in value terms during 2022, attributed to the severe increase in average unit prices during the year. Not only has the costs for energy and transport increased substantially, but the cost of raw material for…

Demand for bleach in Austria notably declined in 2022, following the sales spike seen in 2020, with consumer demand for cleanliness and hygiene extremely high when the pandemic first hit the country. In addition, usage was further boosted by the…

As the threat and related restrictions of Coronavirus (COVID-19) eased, most consumers in Austria returned to more regular shopping behaviours and pre-pandemic activities in general. As a result, retail volume and current value sales of…

Womenswear witnessed significant growth in current value terms in 2022 as sales saw a significant recovery from the sharp drop in sales seen in 2020 following the outbreak of COVID-19. However, despite double-digit growth sales still did not see a…

Sportswear continued its recovery in 2022 recording double-digit growth in current value terms. The reopening of stores and increased mobility following the easing of restrictions were the main reasons behind the category’s strong performance.…

The demand for sanitary protection remained stable in 2022. In current retail value terms, sanitary protection recorded solid growth as inflation, and therefore price-points, increased, boosting value sales. Increased costs for energy, transport and…

Direct selling continued to see faster current value growth than retail offline and retail overall in 2022. This performance was supported by the growing number of manufacturers using direct selling as at least one pillar of their distribution…

In 2022, surface care retail volume sales continued to reside at a higher level than before the COVID-19 pandemic, while current retail value sales continued to climb. Even though socialising increased, and consumers spent less time at home, many…

In 2022, after almost two years of relative inactivity, due to Coronavirus (COVID-19) lockdowns, home seclusion, work-from-home, distance learning, fewer occasions for socialisation and caution in light of health concerns, many consumers started to…

Following the lockdowns and home seclusion of the Coronavirus (COVID-19) pandemic, most consumers returned to spending more time outdoors from 2021. During 2022, consumers continued to return more fully to work, social and leisure norms. Due to the…

Personal wipes remained highly popular with consumers in Austria in 2022, recording a more dynamic performance than home care wipes and floor cleaning systems. As such, personal wipes continued to account for the vast part of wipes sales, driven by…

Despite high sales per outlets, discounters can be said to have underperformed in grocery retailers 2021, when the consumer demand for high-quality foodstuffs and regional products was particularly high. The offer of such products tends to be among…

As a result of the Russian invasion of Ukraine and the resulting energy crisis, Austria experienced its highest inflation since the post-war period. The highest price increases were for essentials like electricity, heating and food, leading to a…

Laundry care recorded mid-level current retail value growth in 2022, compared to higher levels seen in 2021. This drop in growth was due to more consumers returning to more active lifestyles and routines, including working in offices and spending…

Increased levels of uncertainty and fear caused stress and anxiety during the Coronavirus (COVID-19) pandemic and led to strong retail volume and current value sales growth in sleep aids in 2020 and 2021. This left the market size and value sales at…