Azerbaijan

Wipes registered high current value growth in 2022, though volume growth was muted, largely due to soaring inflation. Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan benefitted from increasing…

Sanitary protection registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both…

Air care was expected to see its performance deteriorate in 2022 because of consumers returning to familiar lifestyles involving more time spent outside the home as the COVID-19 crisis waned. However, the category saw its volume growth accelerate…

In 2022, the bleach category saw a return to growth, having seen a drop in sales in the previous year following the dynamism of the early stages of the COVID-19 crisis. Throughout this period, sales remained higher than before the outbreak of…

While the laundry care category witnessed growth in Azerbaijan in 2022, its development was not without challenges, including price inflation and an unbalanced supply. The rise in prices was due to the fact that some international companies, such as…

In 2022, the home insecticides category showed moderate growth, both in value and volume terms. It is very dependent on the weather conditions in the country, and is, therefore, very seasonal. The summer of 2022 was quite hot, which contributed to an…

The toilet care category saw continued growth in 2022 in both value and volume terms, albeit at a moderate pace. Toilet care continues to benefit from rising standards of hygiene in Azerbaijani households, which have been significantly reinforced by…

Retail tissue registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by a growing population. That being said, Azerbaijan’s proximity to both…

In 2022, there was no drop in volume sales in home care, despite the resumption of normal social and economic activity, consumers spending more time outside their homes, and a less intense focus on addressing the threat from germs. International…

The polishes category in Azerbaijan is dominated by shoe polish, with the other categories holding fairly niche positions in the market. Shoe polish has a strong cultural basis in the country due to a tradition of a more formal dress style, which is…

In 2022, the surface care category is seeing a slowdown in growth in some categories that witnessed rapid expansion during the COVID-19 crisis, such as bathroom cleaners and floor cleaners. The high level of consumer anxiety about hygiene due to…

The dishwashing category saw continued volume growth in 2022 despite huge price inflation and economic uncertainty amongst consumers. The market remains predominantly reliant on hand dishwashing, although automatic dishwashing grew well too during…

Nappies/diapers/pants registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy, as was volume growth, which was supported by an increase in the birth rate post pandemic. That being said,…

Tissue and hygiene in Azerbaijan registered high current value growth in 2022. Constant value growth was significantly lower, though still healthy. Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while…

Retail adult incontinence registered high current value growth in 2022, though volume growth was muted, largely due to soaring inflation. Azerbaijan’s proximity to both Ukraine and Russian has created a lot of uncertainty and while Azerbaijan…

Despite the strong tradition of drinking tea in Azerbaijan, per capita consumption of RTD tea is low compared to most countries in the region including Uzbekistan and Kazakhstan. International players and the marketing investment they bring is…

Savoury snacks are expected to be the best performing snack in 2022, with healthy current value and volume growth. Savoury snacks appeal to both health-conscious consumers and those who want to indulge, thanks to its diverse range of product areas.…

The return to social activities in 2021 re-boosted demand for fragrances, after a significant crash in 2020. This was during the time of lockdowns, work from home diktats and fewer, if any, social occasions. This, alongside a high level of…

Sales developments in 2021 were twofold regarding the performance of colour cosmetics. On one hand, sales started recovering and demonstrated a significant growth. On the other hand, the results are still far from the pre-pandemic levels and this…

RTD coffee continues to recover from the COVID-19 pandemic in 2022, which led to a decline in retail volume sales. However, RTD coffee remains a niche and immature category in Azerbaijan where coffee culture is very limited. Overall there is low…