Beauty and Personal Care

Many products saw sharp sales decline due to the COVID-19 pandemic in 2020, followed by recovery in 2021. However, some products continued to struggle due to economic uncertainty, with consumers limiting purchases to essential items and seeking out…

During 2020 and 2021, demand came under pressure in all categories of beauty and personal care due to the impact of Lebanon’s deep and sustained economic crisis and the COVID-19 pandemic. While consumers were going out to socialise less often, prices…

2021 heralded the start of recovery for beauty and personal care in Azerbaijan, after the severe declines seen in 2020 due to impacts from the COVID-19 pandemic. The lockdowns and social restrictions of 2020 did lead to a “home spa” trend, whereby…

Beauty and personal care in Latvia, having suffered strongly from the outbreak of Coronavirus (COVID-19) in 2020, and the measures introduced to halt the spread of the virus, returned to positive growth in 2021, although a full recovery to…

Every category within beauty and personal care achieved positive growth in 2021, with the market rebounding from a contraction in the previous year that was stimulated by the COVID-19 pandemic. However rising inflation and a high unemployment rate…

Beauty and personal care in 2021: The big picture

The Coronavirus (COVID-19) pandemic had its biggest effect on skin care in Israel in 2020. COVID-19-related lockdowns and stay-at-home lifestyles characterised long periods of the year, which negatively impacted beauty and personal care regimes,…

Beauty and personal care in Tunisia recorded value and volume growth in 2021 despite the economic and health crisis in the country and ongoing COVID-19 restrictions for part of the year, including confinement periods and a curfew from January to…

After being negatively impacted by the COVID-19 pandemic in 2020, beauty and personal care has started to recover in 2021. However, demand is now being impacted by the increasing prices of fuel, which is having an impact on imports. Nonetheless, the…

2021 was a good year for beauty and personal care, after the dismal trading year in 2020, when consumers were confined to home for the most part and many people lost their jobs. In 2021, with society opening up, current value and volume sales were…

After a year of slow current value growth due to the COVID-19 pandemic in 2020, beauty and personal care returned to a stronger performance in 2021. However, performances were not equal across categories. For instance, bath and shower, which saw a…

The US beauty and personal care industry saw dynamic growth in 2021, with a double-digit increase in current value terms, which was a significant reversal of the slight decline seen in 2020. Even compared with 2019 figures, overall beauty and…

Beauty and personal care in Ecuador was significantly impacted by COVID-19, especially the colour cosmetics, fragrances and sun care categories. With people working from home, not socialising and wearing face masks, product demand plummeted. In May…

2021 served as a transition year for consumers, brands and retailers and a step forward in recovery for many beauty and personal care product areas as the Canadian government was able to ease COVID-19 related safety measures and more fully reopen the…

Beauty and personal care in the Netherlands in 2021 recorded solid growth in current value terms as COVID-19 restrictions subsided compared to the previous year, triggering a partial rebound in consumer demand. After a disastrous year for some beauty…

The outbreak of COVID-19 had a significant impact on value sales of beauty and personal care in Italy in 2020, with consumers adjusting their lifestyles accordingly. Beauty and personal care returned to growth in current value terms in 2021 with…

In light of the strong declines experienced by beauty and personal care in Switzerland during the first year of the pandemic, value sales development in 2021 remained slow but offered a more positive outlook. Although most categories recorded…

Beauty and personal care in 2021: The big picture

In November 2021, Slovakia declared a 90-day state of emergency and a 2-week lockdown following a spike in COVID-19 cases that saw the country’s 7-day average of cases rise above 10,000. During the 2-week lockdown, people were allowed to leave their…

While Nigeria’s economy rebounded well in 2021, high inflation dampened volume sales. In particular, imported brands were more expensive as the Naira was further devalued. As a result, consumer spending was still well below pre pandemic times, as…