Bolivia

Furniture polishes witnessed a solid year of growth in retail volume and current value terms boosted by promotional activities at point of sale. Industrias Venado ran a 2 for 1 promotion on its Bristar furniture polishes to push sales, which is…

Home insecticides continued to see retail volume and current value sales decline in 2022. The principal reason for this fall is the increasing level of smuggling from neighbouring countries. Argentina’s currency devaluation and weak border control in…

Retail volume growth was slower in 2022 as some Bolivians spent less time at home and shifted back to doing more outdoor activities and eating out. However, some consumer segments continued to spend a considerable amount of time at home sustaining…

Sanitary protection registered a moderate increase in current value sales in 2022, with volume growth more muted. However, unlike many other countries, Bolivia did not experience soaring inflation. A fixed currency exchange rate helped stabilise…

Home care sales in 2022 witnessed a recovery in current value terms, but retail volumes continued to decline. The removal of all pandemic restrictions in retail stores and the absence of home quarantines enabled families to resume out of home…

Baby wipes continued to dominate value sales. However, it registered a significant fall in volume sales, as price rises forced lower-income consumers to use alternatives such as cottonwool and water. In addition, the continued illegal smuggling of…

Toilet care witnessed a strong performance in 2022 as the category recovered from a strong decline in retail volume and current value sales in 2020 due to the COVID-19 pandemic. Most Bolivian households do not buy specific toilet care products; lower…

Demand patterns are steadily returning to normal levels following the COVID-19 pandemic. Retail volume and current value sales declined in 2022 following dynamic double-figure growth in 2020. Demand has been driven by consumers seeking the most…

Retail tissue registered healthy current value and volume growth in 2022, with facial tissues, and in particular pocket handkerchief, registering the highest current value growth. With consumers out and about again, as society opened up fully,…

The entrance of new domestic manufacturers in laundry care helped current value sales to recover in 2022, rebounding well after two years of decline. With the launch of low-priced products, domestic players have enjoyed success as some consumers…

Air care products witnessed a decrease in retail volume sales during 2022 due to reduced demand for spray/aerosol air fresheners containing disinfectants. These products saw exceptional growth in 2020, driven by more people spending time at home as…

Surface care continued to bounce back in 2022 in both retail volume and current value sales, following the contraction of demand in 2020 caused by a mixture of supply chain problems and consumers reducing spending on non-essential products. With…

Tissue and hygiene registered a moderate increase in current value sales in 2022. Unlike many other countries, Bolivia did not experience soaring inflation. A fixed currency exchange rate helped stabilise prices, as well as subsidies for some…

The Bolivian government runs a programme called the breastfeeding subsidy, which subsides certain baby products, including nappies and diapers, for mainly lower income mothers, until the baby is one year old. This takes away volume sales from…

There were significant price increases for retail adult incontinence products in Bolivia in 2022. However, in spite of steep price rises, volume sales also rose. This was largely because adult incontinence products are mainly bought by middle- and…

The baby food category continues to be negatively affected by Bolivia’s pronounced illegal baby food market. The country’s neighbours have devalued their currencies against the USD, while Bolivia has maintained a fixed exchange rate since 2012.…

The Bolivian economy is showing signs of recovery in 2022 from the negative impact of the COVID-19 pandemic. The Central Bank of Bolivia projects GDP to rise by nearly 5% with an inflation rate close to 3% in 2022. However, lower-income consumers…

In Bolivia, companies in the deodorants market suffered decreased sales during 2021 because of the illegal market. This is the second year that sales of deodorants have decreased. During 2020, the COVID-19 pandemic reduced consumption because of home…

Sports protein products in Bolivia are heavily dependent on imports which have been subject to sharp price increases in 2022. Initially, leading brands could depend on existing stocks, but in the second half of the year sports protein manufacturers…

Antacids and digestive enzymes are among the most common digestive remedies used in Bolivia accounting for a significant share of value sales in 2022, partly related to eating habits. During the pandemic, consumers ate more meals at home, decreasing…