Understand the key trends shaping demand and future opportunities...
Understand the key trends shaping demand and future opportunities across industries in Eastern Europe, with the latest regional and country-level analysis and market statistics.
In 2022, though current value increased, constant value fell and volume sales were stagnant. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In…
Bleach is not a popular home care product in Bosnia and Herzegovina, as there is a myriad of other products available that are just as effective but not as toxic. There is also constant innovation in other home care products, whereas there is also…
Wipes are greatly benefitting from a bigger focus on personal and home hygiene following the pandemic. Strong inflation has also been a key factor driving current value sales into double-digit growth in 2022. Both personal and home care wipes are…
Though dishwashing care registered double-digit current value growth, volume sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. This led to a degree of trading down. In addition, with…
Retail adult incontinence experienced moderate retail volume decline amidst higher unit prices in 2022. Inflation rose substantially in Bosnia & Herzegovina and this impacted unit prices of retail adult incontinence, causing demand to decline. Older…
Though surface care registered double-digit current value growth, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the pandemic having…
Though toilet care registered double-digit current value growth, constant value sales fell, and volume growth was also quite modest, but positive. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…
Though laundry care registered double-digit current value growth, constant value sales fell. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the pandemic having…
Though air care registered double-digit current value growth, constant value sales fell slightly. That being said, volume growth was positive and air care remained a significant product area. However, the war in Ukraine had a negative impact, with…
The performance of nappies/diapers/pants category is shaped by demographic trends with population decline in Bosnia and Herzegovina hampering retail volume growth. Nappies/diapers has been saturated for some time and faces limited future growth…
Sanitary protection achieved strong current value growth in 2022, amidst rising unit prices and rampant inflation. With consumers facing rising costs of living, consumer demand has weakened considerably, driving retail volume sales into decline.…
Home insecticides is mainly a seasonal, functional product and the main driver of volume sales each year is the size of the insect population. In 2022, there was a drop in volume sales of spray/ aerosols, as consumers looked for less toxic products,…
In 2022, though there was double-digit growth in current value sales of home care in Bosnia and Herzegovina, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine…
Like most countries in the region, Bosnia and Herzegovina saw double-digit inflation in 2022 which triggered significant unit price increases in tissue and hygiene products. These price increases had a notable impact on the tissue and hygiene…
Retail tissue witnessed double-digit current value growth in 2022, due to the significant unit price increases caused by higher inflation. However, consumer demand weakened and pushed volume sales into decline, although much of this relates to toilet…
Gum overall continues to see only negative volume growth in 2022, and minimal current value growth. Gum suffered during and just after the pandemic as impulse buys and consumption outside of the home remained low. Home seclusion trends and face masks…
Retailing in Bosnia and Herzegovina remained affected by the political and economic situation in the country. Bosnia and Herzegovina ended 2021 in its biggest crisis since the Balkan Wars, 2022 is awaited with great uncertainty. Bosnia and…
Following a steep contraction in 2020, spirits posted double-digit growth in on-trade volume sales in 2021. This impressive turnaround was underpinned by the rollout of COVID-19 vaccines and the easing of pandemic-related restrictions in Bosnia and…
Given its longstanding presence, juice is a highly saturated product area in Bosnia and Herzegovina. In retail, volume sales of juices have picked up in 2022 despite higher unit prices caused by rising inflation which accelerated in early 2022.…
Analgesics is set to achieve solid retail value growth in 2022, with positive results from areas such as aspirin, ibuprofen and ketoprofen. Consumer demand for analgesics which relieve minor aches and pains, such as headaches, menstrual periods,…