Brazil

In 2022, with the resumption of more regular routines outside of the home, an increasing number of Brazilians returned to the office environment and in-person working, at least for some of the week. Therefore, pent-up demand for more formal attire…

Sanitary protection posted another year of positive demand, while higher retail current value growth was driven by raw material costs which continued to pressurise manufacturers’ margins. Overall, large and small category players had to increase…

In 2022, toilet care continued its single-digit growth in retail current value terms, which was directly influenced by the strong inflationary pressure on categories. As manufacturers increased prices during the year, this consequently discouraged…

2021 marked the return to positive growth for footwear following the drastic declines of the previous year when the pandemic first emerged in Brazil. Despite improving demand, double-digit current value growth was driven by price adjustments linked…

Most Brazilian families reduced their purchases of apparel and footwear in 2020 due to social distancing measures imposed by the government in response to the pandemic. However, a return to schools was noted during 2021, resulting in a full recovery…

Bleach saw a second year of double-digit retail current value growth in 2022, as this product is considered essential for carrying out cleaning chores in Brazilian households. Compared with floor cleaners and home care disinfectants, bleach has a…

After the outbreak of the pandemic in Brazil in 2020, more than half of the local population relied on emergency aid provided by the government to maintain consumption of basic items. The replacement of many apparel pieces tends to be irregular due…

The year 2022 was marked by uncertainty. On the one hand, pandemic restrictions were left behind, and on the other its lingering negative effects were combined with multifactorial economic crisis. From Russia’s invasion of Ukraine and high commodity…

Laundry care saw solid double-digit current value growth in 2022, especially driven by powder detergents, liquid detergents and liquid fabric softeners. During the year, COVID-19 transmission rates remained under control, so this did not influence…

In 2022, air care posted a second year of double-digit retail current value growth. Spray/aerosol air fresheners continued to be the largest air care category in Brazil. However, strong inflationary pressures caused a lower volume increase in this…

The emergency aid given by the local government as part of its support for vulnerable families during the pandemic was a strong growth driver in 2020, especially for fast-moving consumer goods with shorter lifecycles (such as packaged food and…

Although grocery retailers and bakeries were not affected by pandemic-related restrictions in Brazil, local consumers preferred to purchase packaged bread to stock for an extended number of days, which reduced the need to make several visits to…

In 2022, consumers were living in a strong inflationary environment, leading low- and middle-income households especially to limit their purchases to fit with their tight budgets. As polishes tends not to be a prioritised category in terms of home…

In 2022, home insecticides saw a low single-digit decline in retail current value terms, and a much stronger decline in retail volume terms. Most middle- and low-income consumers were financially constrained, while manufacturers increased the prices…

In retail value terms, dishwashing continued its strong performance in 2022, with double-digit current value growth, still influenced by the inflationary scenario on production costs and final prices. Consumers saw current unit price increases, as…

Wipes recorded double-digit retail value growth in 2022, directly influenced by impact of high inflation, driving up prices in players’ portfolios from baby wipes to facial cleansing wipes. The annual inflation rate reached close to 10% in Brazil,…

Retail tissue recorded double-digit current value growth in 2022, driven in particular by the dynamic performance of toilet paper, which holds 86% retail value share in the category. As noted in other tissue and hygiene categories, players were…

Brazilians started to return to many out-of-home activities in 2021 as the country gradually eased pandemic-related restrictions, leading to the resumption of more regular routines such as attending the workplace or socialising. Despite the relative…

In 2020 and 2021, at the peak of the pandemic in Brazil, face masks emerged as the most important category within apparel accessories. The mandatory use of face masks rapidly drove up demand for reusable options, leading to unprecedented sales for…

In 2022, surface care posted high single-digit growth in retail current value terms and low single-digit growth in retail volume terms, with some deceleration in volume growth when compared with the previous year. The best value performances were…