Digital Consumer

By 2024, the Russian government intends to transform the digital landscape across key sectors with its Digital Economy initiative. RUB1.7 trillion is to be invested in this project, which commenced in 2019. One of the most important objectives is to…

The Taiwanese government’s careful and successful management of the COVID-19 crisis meant that the biggest story in Taiwan’s digital consumer market in 2020 was not the impact of the COVID-19 pandemic. In fact, the most monumental event in the…

The development of India’s digital consumer market continued during 2020 as greater numbers of consumers than ever before engaged with e-commerce and the digital landscape. Key to the ongoing development of the digital consumer market is rising…

Government support plays an important role in the development of any industry, and e-commerce is no exception to this. In Indonesia, e-commerce is benefiting from a high level of government investment in the development of digital infrastructure and…

The outbreak of COVID-19 fundamentally changed the way consumers in Japan lived their lives during 2020. With restrictions imposed and government advice to avoid busy areas and to work from home where possible there was an increased reliance on the…

Brazil is the largest Latin American e-commerce market when it comes to remote purchases. Digital inclusion in Brazil was led by the increasing penetration of smart devices over the last decade, especially smartphones, as a large portion of the…

Growth in e-commerce (goods and services) had been accelerating throughout the review period prior to 2020, but the advent of COVID-19 saw current value sales more than double during the latter year. With retail outlets closed for an extended period…

Prior to the outbreak of the pandemic, China's e-commerce market had already been booming for years, but the pandemic greatly increased consumers' willingness to shop online. Brands and retailers are counting on e-commerce to compensate the losses…

Innovation has become one of the key words within retailing, with companies from all categories and channels looking to offer the best and latest in the business to their clients. Intelligent assistants, interactive stores and displays, omnichannel…

In 2020, French consumers experienced national lockdown periods, curfews and considerable restrictions to their movement. There were also a number of health and hygiene measures implemented throughout the country to prevent the spread of the COVID-19…

The onset of COVID-19 has rapidly accelerated the growth of Canada’s digital economy, fuelling e-commerce to growth rates that in some categories approach high triple-figure numbers. There are a wide range of factors fuelling this that are more or…

One of the most important trends to emerge in Australia’s digital consumer market from the COVID-19 situation was the massive boom seen in demand for streaming services over the course of 2020. With cinemas, theatres and other entertainment venues…

The outbreak of COVID-19 in Sweden, pushed forward the daily use of digital devices in the country. Sweden had a significant digital presence before COVID-19, being active in adopting new technologies, and the country was a relatively mature market…

In 2020, retailing e-commerce continued to represent one of the largest categories in e-commerce in the remote environment. The category also recorded a higher growth rate in 2020 as a result of the COVID-19 pandemic. During the pandemic, Thai…

During the COVID-19 pandemic, Poland’s digital transformation progressed at a more rapid pace as consumers in home seclusion turned to e-commerce and digital payment methods in the absence of store-based retailing and due to the danger of cash…

After a slow start compared to many other Western European markets, e-commerce started to take off during the review period. The curiosity and willingness of younger consumers to engage with the digital world has helped to drive this shift, with…

From the 2010s onwards, Germany was known for its discrepancy between the country’s huge technological advancement and the arguably slow evolution of its digital landscape. This was linked to the slow expansion of broadband and digital lag of…

2020 was a watershed year for what Mexico’s digital consumer market as a wider consumer audience than ever before began using a wider range of digital payment options in the remote environment. The catalyst for this strong performance was the…

Spain is one of the most digitally advanced countries in Western Europe, which is reflected in its high mobile internet penetration. 3G coverage in the country covers almost 100% of the population, with more than 90% having 4G coverage (according to…

COVID-19 has shone a spotlight on in-outlet hygiene and contact-free shopping and dining experiences, especially due to the significant spread of COVID-19 in the community and the ease of virus transmission in crowded areas. Local retailers and…