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The Shape of Pints to Come: How American Craft Beer Will Survive and Thrive
Nik Allen
Craft beer, as defined by the American Brewer’s Association, accounted for 13% of traditional beer volume sales in the US in 2021. Prior to the pandemic, craft beer had seen a continual rise from 1988 until what seemed like a plateau in 2019, aided by the continued success of stalwarts and diverse production exploration of newer breweries. As 2023 portends a downturn, brewpubs and taprooms will be tested by the choices of a shifting craft community.
The Evolving Australian Beer Scene: Easy-Drinking, Localisation and Wellness Redefined
Tim Foulds
The traditional Aussie beer drinker is on the wane. With a plethora of choice, in terms of both brands and flavours, the Aussie consumer is focusing on three key demands – ease of drinking and flavour, interest in locally-sourced products, and wellness, whether through lower-strength drinks or abstention.
From Shots to Sips: Tequila Past and Future
Rodrigo Mattos
Tequila, the traditional Mexican spirit, is the fastest growing spirit category worldwide, forecast to see an impressive 27% CAGR between 2021 and 2026. At the same time – and while accounting for one of the smallest volume shares among all major spirits categories, it holds huge value growth potential – having become almost synonymous with the premiumisation narrative. Its an impressive rags to riches story for a segment that had the humblest of beginnings.
Three Challenges To Delivering Consumer Need States
Shane MacGuill
Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.
Stay Home or Go Out? Can the New Roaring 20s Survive Soaring Inflation?
Spiros Malandrakis
After a booming summer for socialising, things are starting to cool off. Inflation and the cost of living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives.
How to Track End Product Prices and Availability by Ingredient in Soft Drinks
Jared Conway
Consumer awareness of sugar content in soft drinks continues to grow and play a key role in product innovation and portfolio management. At the same time, suppliers are under increasing pressure to re-evaluate the various sweetening methods for soft drinks amid supply chain shortages and inflationary pressure. In this piece, we’ll look at how and why it’s important for ingredient suppliers to not just monitor their own commodity prices but the prices and availability of the end user products their ingredients go into.