Ecuador

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced,…

Home Insecticides is highly dependent on the weather situation in the country. During 2022, the country experienced “La Niña” phenomenon, which has modified the demand patterns of home Insecticides. In coastal regions where there are more insects, it…

Dishwashing has seen a substantial rise in raw materials costs, in addition to increases in logistical costs, putting pressure on profit margins and operations. Many companies have been unable to absorb the rise in costs and consequently increased…

At the end of 2021, a law was passed exempting sanitary towels and tampons from VAT. This has helped to ensure that, despite the rise in manufacturing costs, retail prices do not increase by such magnitude that they become unaffordable to end…

Air care was negatively impacted by the arrival of the pandemic since a large part of consumers considered these products as irrelevant. However, as fear of the pandemic has faded, consumers have turned to air care products again. Car air fresheners,…

Toilet care largely fell by the wayside during the pandemic as consumers viewed it as an unnecessary expense. A number of these products are considered unessential because they can be easily replaced by a multi-purpose cleaner, which can disinfect…

The rising cost of raw materials has forced many companies to raise their prices in 2022. Other players have opted to reduce pack sizes to accommodate the needs of low-income groups shopping in the traditional channel. Some brands have maintained…

Bleach is a sizable product area in Ecuador, as consumers appreciate its affordable pricing. During the COVID-19 pandemic, bleach was one of the star products for home disinfection and consequently volume sales expanded by over one-third in 2020…

Schools in Ecuador fully returned to in-person classes in February 2022, following several years of disruption amid COVID-19 lockdowns and home-schooling. The full reopening of schools has supported the recovery of shoe polishes as students once…

The global rise in energy and raw materials costs has had a significant impact on Ecuador’s home care category in 2022. A large number of products, including dishwashing and laundry care, saw prices rise above the rate of inflation in Ecuador…

Retail tissue has been heavily impacted by the war in Ukraine and the rise in logistical and raw material costs. Increasing international cellulose prices have forced leading brand operators to increase retail prices. Brands now face the challenge of…

Personal wipes are by some distance the largest part of the channel in volume terms, and baby wipes dominate this set of products. Wipes was heavily impacted by the pandemic in 2021. In the case of baby wipes, these were used much less as parents…

Following a slump in current value sales during the COVID-19 pandemic, tissue and hygiene has continued to recover. The advanced vaccination plan that was launched during 2021 has contributed to the normalisation of many daily activities in Ecuador.…

Moderate/heavy products are preferred by consumers in Ecuador as they seek a better return on their investment when buying products. Light diapers are considered to be less effective as consumers have to make more changes and therefore spend more…

The economic impact of the pandemic has caused parents to be much more cautious in their purchases, with lower income households in particular hit by recession and seeking out lower priced products. Price is a fundamental factor in product choice,…

Tea recorded a significant increase in sales during the initial phase of the COVID-19 pandemic in Ecuador as fear of contracting the virus encouraged many consumers to turn to tea for its functional properties and to ease symptoms. With the return to…

Breakfast cereals are expected to register an increase in current value in 2022, though retail volume sales are expected to fall. However, unlike many other countries, Ecuador is not experiencing soaring inflation and the main factor contributing to…

The progressive return to visiting gyms is helping the category to recover. Despite the easing of restrictions, many consumers were still reluctant to return to gyms and thus consumed less sport nutrition products. However, in 2022 people have been…

Current value sales of topical antifungals witnessed positive growth in 2022 following two years of decline. Topical antifungals was hit hard by the COVID-19 pandemic as fewer opportunities to visit gyms and swimming pools limited sports activities.…

The reopening of school and colleges in Ecuador is further driving the recovery of sugar confectionery in 2022. In the last quarter of 2021, face-to-face classes were gradually phased back in with 2022 being the first year that all students are back…