Egypt

Although there has been negligible expansion in the discounter landscape in 2022, the number of consumers shifting towards these budget-orientated grocery retailers is growing consistently. With inflation rising in 2022, Egyptian shoppers were more…

Although retail sales volume of personal wipes increased at a slower pace than in 2021, the significant increase in price points caused by inflation, lead to double-digit retail value growth. Prices also increased due to the currency devaluation, and…

As a convenient and widespread retail format, supermarkets hold a high value share of sales in Egypt. Whilst retail value sales rose modestly in 2022, much of this was driven by inflation as real value growth declined. Consumers have good proximity…

Egypt’s retail category has witnessed some success in 2022 as major players continued to invest in developments and digitalization supports e-commerce. Urbanization in cities across the country is giving retailers a broader platform on which to reach…

The high inflation rate, currency devaluation and rising material costs exerted upward pressure on unit prices and forced consumers to prioritise their purchasing decisions. Thus, consumers focused on what they perceived to be essential home care…

Direct sellers saw an increase in retail value sales in 2022, although this was largely fuelled by high inflation as consumers have reigned in their discretionary spending. Most direct selling in Egypt is performed through social commerce platforms,…

Rising inflation has led to changes in consumer behaviour in the past year as prices rose across all local and international products. There has been a clear purchasing shift towards cheaper product ranges in 2022, with more consumers now taking…

Retail sale volume of retail tissues declined in 2022, following positive growth during the previous year. Meanwhile, due to inflation and price hikes, current retail value sales jumped by almost 40% compared to a slight increase in 2021. Several…

Surface care products in Egypt witnessed strong average unit price increases in 2022. Despite elevated prices, demand rose overall, if moderately. However, higher retail volume sales and an inflationary environment fostered a double-digit increase in…

Home care witnessed strong double-digit retail current value growth across categories in 2022. Retail volume sales rebounded, albeit moderately in most cases, from a drop in 2021, which in turn was informed by the spike in demand in 2020 due to…

With the exception of the spray/aerosol format, retail volume sales of air care declined in 2022, due to increasing prices and budget constraints on households. The high inflation rate and currency devaluation forced consumers to limit their…

Retail volume sales of automatic detergents increased in 2022 despite price hikes due to currency devaluation, high inflation and higher oil prices (the bulk of oils consumed in Egypt is imported). As an essential daily commodity, automatic…

Having seen strong growth during the review period, with a spike in 2020 due to an increase in at-home dining during the Coronavirus (COVID-19) pandemic, hand dishwashing witnessed a brief decline in retail volume sales in Egypt in 2021. Nonetheless,…

Globally, the outbreak of Coronavirus (COVID-19) spurred a surge in the demand for products with disinfectant properties, in particular bleach, which was deemed one of the most effective ways to combat the virus. As a result, bleach registered…

The Egyptian consumer foodservice market registered healthy growth in value sales and also in terms of the opening of new establishments. This was in spite of difficult economic fundamentals. High inflation caused by in particular increased energy…

Shoe polish continued to account for the bulk of retail value sales in polishes in Egypt in 2022. As most consumers returned to outdoor activities, out-of-home socialising and schools and offices as the threat and related restrictions of the…

Hypermarkets witnessed dynamic value growth in 2022 as these outlets benefitted from rising consumer price sensitivity. Greater numbers of shoppers used hypermarkets for monthly bulk purchases as they were confronted by the impact of high inflation,…

Sanitary protection products are considered an irreplaceable necessity among the women who menstruate in Egypt, with the female population steadily growing by nearly 2% annually. The number of women contributing to the workforce and teenagers joining…

Home insecticides derived some benefits from the Coronavirus (COVID-19) pandemic in 2020, as virus-related restrictions obliged people to stay at home. Thus, some households were more aware of insect problems and used more home insecticides. In 2021,…

The disruption to imports during 2022 impacted the availability of adult incontinence products in Egypt. In addition, currency devaluation led to a sharp increase in the prices of many imported brands, as well as the decline in the availability of…