Finland

The already high consumption of tissue products in Finland left little room for retail volume growth at the end of the review period. There was also some temporary fluctuation in availability and demand in 2022. In August 2022, Metsä Tissue announced…

Over the review period, toilet care benefitted from the COVID-19 restrictions, with consumers staying at home and working from the household. Moving into 2020, sales reduced as consumers spent more time outside of the household, with increased time…

Due to a combination of maturity, increasingly busy lifestyles and changing home décor and fashion preferences, the use of polishes in Finland has been falling for several years. The outbreak of COVID-19 further undermined demand in 2020, with rates…

Dishwashing saw increasing demand during COVID-19 lockdowns, with consumers spending more time in the household, increasing the use of dishwashing. While some normalisation was seen in 2021, distant working and ongoing eating at home continued the…

During COVID-19, Finns made more effort to maintain the cleanliness of their homes, leading to an increase in sales for surface care. Consumers in Finland typically look for quick and efficient results. While in 2022, cleaning homes continued to…

Home insecticides in Finland see seasonal demand, with sales rising in Summer – however, this is very dependent on the Nordic weather conditions every year. Finland is a long country geographically, and in 2022 there was a heightened amount of…

Air care saw retail volume sales declined in 2022, while current retail value sales grew as price points rose.

While current retail value sales remained positive in 2022, retail volume sales declined in home care, with particularly significant declines seen from specific cleaning items such as kitchen cleaners and bathroom cleaners, as well as hand…

Sanitary protection in Finland is a mature category and continuing to grow retail volume sales is hard. This situation was not alleviated by the stagnant 12-54-year-old female population at the end of the review period. Thus, investing in boosting…

Wipes witnessed an overall positive impact from the Coronavirus (COVID-19) pandemic, in line with a generally heightened sense of the importance of health, hygiene and sanitation. As a result, antibacterial versions grew in number and use. Home care…

Rates of growth in total current value sales and transactions for consumer foodservice in Finland in 2022 were well up on 2021, with most categories showing significantly improved results in this regard. Trade across the market increased at a robust…

During the outbreak of COVID-19, staying at home decreased the need to do laundry, as consumers in Finland were less concerned about clothing rotation. While sales recovered after the lockdown period, distant working days continued to reduce sales.

Bleach is not a trendy or popular product in Finland, and reached only when needed to tackle severe stains and disinfect. In fact, Finns are well aware of the harmful impact of bleach on the environment and health. Many consider inhaling bleach to be…

In 2022, tissue and hygiene in Finland continued to emerge out from the effects of the Coronavirus (COVID-19) pandemic. Overall, the consumption of tissue and hygiene moved towards stabilisation. However, high inflation and the rising cost of raw…

After having been among the areas of the Finnish foodservice market worst affected by the pandemic over 2020-2021, cafés/bars showed much improved growth in current value sales and transactions in 2022, with both increasing at high double-digit…

Overall current value and transaction growth rates for full-service restaurants in 2022 were significantly faster than those witnessed in 2021, while total outlet numbers increased for the first time in three years. As with cafés/bars and…

Retail adult incontinence in Finland continued to see retail volume and value growth in 2022, supported by the ageing population trend in the country. In this vein, the growing 65-year-old-and-over population is filling out the consumer base for…

Nappies/diapers/pants continued to face challenges at the end of the review period, as a slow birth rate and declining 0-3-year-old population exacerbated the maturity of the category. As retail volume growth was hard to drive, players concentrated…

Like other foodservice categories, self-service cafeterias saw current value sales and transactions rebound strongly in 2022 as the easing of the pandemic led consumers to resume their normal routines. More than most, it benefited as people returned…

Despite substantial price hikes amidst rapidly rising inflation, total current value sales growth for street stalls/kiosks in 2022 was down on 2021, and lagged far behind that for consumer foodservice as a whole. Moreover, even with the general…