Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in France. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
After a boosted year in 2020, due to the situation of the pandemic with consumers in lockdown at home, retail tissue has since been returning to normal sales patterns. Whilst 2021 showed a decline, 2022 heralds a steeper drop. It is also noted that…
Sales in wipes tend to not have a fixed demand or seasonality in their purchasing patterns, therefore the era of the pandemic was fruitful for the category as people stayed home and improved their hygiene habits during this time, thus seeing a higher…
Home care is seeing overall sluggish volume growth in 2022, with value faring slightly better. Whilst different subcategories are performing to greater or lesser degrees depending on their individual dynamics, the overall trend is a movement back to…
Sanitary protection in France is a reasonably consistent category, given the light population increase every year. The demand and purchasing rate for these goods is stable given the regularity of use by the menstruating population. The main downtrend…
Air care remains a niche category which was boosted by the onset of the pandemic, during which people remained at home and sought to make their living spaces cosier. Despite an expected sales slump following this boost, the new hybrid working models…
Laundry care has seen a rebound back to positive growth in 2022, following declines during the era of the pandemic lockdowns due to home seclusion meaning a lower need for frequent, large, clothes washing cycles. Consumers also limited their use of…
Polishes continues its ongoing decline as sales revert back to normal patterns, despite the small positive value growth seen in 2022. Essentially, polishes are seen as a category which is easy to switch out of and replace in home care, in line with…
The lifting of COVID-19 restrictions in France in 2021, with the resumption of out-of-home activities and socialising, alongside employees returning to the office and students to in-person schooling in 2022, have led to people spending relatively…
Sales in home insecticides rebound back to strength in 2022, following the slump seen in 2021. According to trade sources, July/August were not very good months for these products in 2021, as the weather plays a key role in the demand for home…
The retail volume of bleach continues to decline in 2022, following atypical strong growth in 2020 due to the onset of the pandemic which boosted demand for strong disinfectants. However, the rate of the retail volume decline is slower than initially…
2022 was another strong year for consumer foodservice, with both transactions and current value sales edging back towards pre-pandemic levels. Growth was boosted by the ending of COVID-19-related restrictions and the revival of inbound tourism, as…
Toilet care is facing a similar situation to other home care categories, in the sense that consumers are spending less time at home than during the pandemic era, thus are cleaning less frequently and this is placing downwards pressure on sales.…
The strong growth of surface care at the height of the pandemic lockdowns in 2020 was short-lived, with declines in both value and volume sales following, before normalisation starts to resume in 2022. However, whilst value has returned to a positive…
Retail adult incontinence sees both volume and value increases in 2022, continuing on its organic growth. Volume growth appears stable, and value is higher, reflecting unit prices being pushed up by inflationary pressures. Sales in light incontinence…
2022 was another strong year for full service restaurants, although both the volume of transactions and current value sales remained well below pre-pandemic levels. Growth was boosted by the ending of COVID-19-related restrictions and the revival of…
With the impact of COVID-19 fading away, especially regarding the stock-pilling effect of the pandemic, we see the new trends emerging. In fact, based on demographics, we see a slight rebound of volume throughout the category, thanks to the birth…
2022 was another difficult year for self-service cafeterias, whose performance is strongly correlated with that of the shopping centres and hypermarkets in which they are mostly located. Within an environment of rising inflation, consumer confidence…
Street stalls/kiosks saw a second year of healthy growth in terms of both current value sales and volume of transactions in 2022, thanks to the ending of pandemic-related restrictions and the return of consumers to shopping malls, business districts…
Tissue and hygiene in France in 2022 is showing a stronger value performance than seen over the past two years, with the main driver for this being the inflationary environment pushing up costs and, in turn, unit prices. Indeed, 2022 was specifically…
Limited-service restaurants proved to be the most resilient category during the COVID-19 pandemic, with current value sales vastly surpassing 2019 levels in 2022. This was due to their strong focus on home delivery and takeaway sales, which allowed…