Georgia

Retail volume sales of toilet care continue to be stimulated by a bigger focus on hygiene standards that emerged as the COVID-19 unfolded. Current value growth climbed further in 2022, stimulated by rising prices due to higher production and…

Retail volume sales of bleach picked up slightly in 2022 as consumers remained concerned about hygiene standards post-pandemic. Price sensitivity has encouraged some consumers to shift to less expensive kinds of surface care and since bleach is one…

In 2022, though there was a double-digit growth in current value sales of wipes, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation, with…

In 2022, though there was a double-digit growth in current value sales of sanitary protection, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring…

Home care in Georgia was positively affected by economic recovery in 2022. The war in Ukraine led to a growing amount of investment in the Georgian economy, which has stabilised the local currency and exchange rate. Nevertheless, high inflation, and…

Home insecticides is mainly a seasonal, functional product and is not directly related to hygiene concerns consumers have in relation to viruses. The main driver of volume sales each year is the size of the insect population and in 2022, home…

The return to pre-pandemic lifestyles is having a generally positive impact on dishwashing with retail volume growth slightly higher in 2022, compared to the previous year. Georgians may be spending less time at home, but they are more reliant on…

Although Georgians returned to pre-pandemic lifestyles and spend less time at home, air care volume growth saw a mild improvement compared to the previous year. Higher prices have dented demand to an extent, although busy lifestyles are encouraging…

In 2022, though there was a double-digit growth in current value sales of retail tissue, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring inflation,…

In 2022, surface care registered a healthy increase in current value sales due to double-digit inflation. However, retail volume growth was more muted as consumers reacted to higher prices. The return to pre-pandemic lifestyles has also hampered…

Polishes witnessed stable volume growth in 2022, stimulated by the low maturity of this category in Georgia and steady demand. However, the return to pre-pandemic lifestyles has reduced the amount of time consumers spend at home. In tandem, Georgians…

The COVID-19 pandemic hit the economy hard in 2020 leading to lower growth in laundry care. In 2021, with the economy starting to recover, laundry care registered an increase in value sales. With consumers out and about more in 2021, they washed…

In 2022, though there was a double-digit growth in current value sales of nappies/diapers/pants, volume growth was much more modest but still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring…

In 2022, though there was a double-digit growth in current value sales of tissue and hygiene, volume growth was much more modest, though still healthy. The war in Ukraine had a significant impact, with the resultant energy crisis leading to soaring…

Retail adult incontinence products are essential for the few consumers who purchase them in Georgia. However, high inflation caused by the energy crisis arising from the war in Ukraine, dampened volume growth in 2022. Declining consumer incomes…

Bottled water is witnessing strong volume growth in 2022 as consumers return to greater normalcy in their lives and tourism rebounds post pandemic. Rising demand for bottled water in 0.5 litres and 0.75 litres formats is being driven by on-the-go…

Tea faces robust retail volume growth in 2022 thanks to the wide assortment of products available at different price points, together with the rising price of coffee which has increased tea consumption to an extent. Consumers’ price sensitivity has…

Baked goods continued to register positive volume growth in both the retail and foodservice channels during 2022 as the key category of unpackaged leavened bread continued to benefit from rising demand. The particularly positive performance seen in…

Vitamins will see positive development both in value and volume terms in 2022, supported by growing consumer interest in preventive medicines. This is particularly thanks to the pandemic, which is leading more Georgians to prioritise integrating…

In 2022, value sales in sports nutrition will grow considerably driven at the rising unit prices of such products as well as the rising awareness that consumer in Georgia have around sports nutrition. Demand is also being boosted by strong marketing…