Ghana

Ghana’s ranking is improving for Economic Freedom and it is one of the most stable countries politically in Africa, although corruption remains pervasive. Extremely high inflation is leading to an economic slowdown, whilst exposure to global…

In 2022, demand continues to grow steadily across all categories within home care, and astronomical growth has actually been seen within value sales due to the global inflation rates. Meanwhile, volume sales remain the same has demand has not changed…

Off-trade volume sales of soft drinks continued to expand during 2021, albeit at a significantly slower rate than in the review period prior to the pandemic due to the economic shock of COVID-19. Bottled water dominates demand for soft drinks, as it…

Hot drinks sales continued to decline in retail volume terms in 2022 albeit at a slower pace than in the previous two years, while foodservice sales struggled to recover to pre-COVID-19 levels. High inflation and other economic pressures resulted in…

Retail volume sales of staple foods are mainly characterised by rice and bread, with demand for products such as pasta, breakfast cereals and processed meat and seafood largely limited to affluent urban dwellers. Significant rises in unit prices in…

In 2021, alcoholic drinks continue to be impacted by the COVID-19 pandemic. Meanwhile, Ghana’s strong tradition of artisanal alcohol production has underpinned the development of a robust alcoholic drinks industry. Many poor people still prefer…

The snacks market is set to experience a strong rebound in 2022 after a sharp slowdown in retail volume sales of snacks in Ghana during 2020 and 2021. Snacks are regarded as a luxury by most local consumers, therefore improvements in the economy in…

Retailing in Ghana slowly recovered in 2021. The restrictions imposed by the government at the height of the pandemic led to sales losses but upon the arrival of vaccines and rapid vaccination rate in 2021, the government permitted retail operations…

Smoking is becoming more socially unacceptable in Ghana. Graphic health warnings are now mandatory and single-stick sales are banned, while anti-tobacco activities are increasing. Smoking prevalence is highest among low-income men, especially in…

In 2022, normalisation is being seen in many categories as the COCIVd-19 pandemic and the related panic and fears come to an end. However, many local consumers have continued to be interested in preventative healthcare. Similar to other sub-Saharan…

Tissue and hygiene in 2021: The big picture

Edible oils dominate cooking ingredients and meals, but their retail volume sales fell in 2022 amid a spike in unit pricing due to rising raw material costs. Demand is gradually shifting from palm oil to sunflower oil, as the latter is regarded as…

Demand for dairy is growing among low socioeconomic groups thanks to its healthy image, despite the rising cost of living. Independent small grocers continue to characterise distribution of dairy as modern retailing remains in its infancy, especially…

In 2021, beauty and personal care continues to be impacted by the COVID-19 pandemic, however in a more positive way as categories that were negatively impacted have started to recover. More modern attitudes towards personal grooming and rising…

The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. The commodities overview in Ghana covers production and consumption trends in agricultural commodities, energy…

The number of households is set to increase rapidly in Ghana over 2021-2040, with other (extended) remaining the dominant household type. While household earnings will only gradually reach pre-pandemic levels, the fastest household expenditure growth…

Persisting income inequality and rising inflation pose risks to consumer market development in Ghana. While a large share of the population is devoting the lion’s share of their income to essentials, discretionary spending is set to remain below the…

Ghana continues to rank in the bottom half globally in the Index of Economic Freedom, dragged down by a lack of microeconomic stability and deteriorating fiscal health. Skill shortages continue to hinder development of high- value-added sectors,…

Accra and Kumasi are Ghana’s most economically vibrant cities. The cities’ economic strength is partially supported by higher consumer expenditure, compared to other cities in Ghana. Moreover, Accra holds the greatest potential for future economic…

In 2021, Ghana’s economy continued to follow a path of recovery, supported by rising commodity prices, rising exports, and accelerating domestic demand. Over the next years, Ghana is poised to witness a positive economic impact from developing…