Health and Wellness

In 2021, India did not have a nationwide lockdown, unlike in 2020. Most state governments in the country implemented localised lockdowns to curb the spread of COVID-19 during the second wave caused by the Delta variant. The restrictions enforced by…

For many Austrians, the emergence of COVID-19 was an additional motivator for them to pay closer attention to personal health, wellness and diets. Consumers’ health concerns remained heightened as a result of the pandemic, and while overall demand…

In 2021, health and wellness witnessed significant retail growth compared to the previous year, despite the fact that the country continued to maintain some restrictions as a result of the pandemic. Health and wellness products have managed to…

Ukraine’s health and wellness industry registered an underwhelming performance in 2021 as the COVID-19 pandemic maintained a huge influence over consumer habits and behaviours, although the situation improved to some extent over the course of the…

The rates of growth in retail current value sales of organic packaged food and beverages remained relatively subdued during 2021 in comparison with the review period prior to the onset of the pandemic. Nonetheless, demand growth remained relatively…

The continued positive development in HW packaged food in 2021 is a result of both existing health trends and the ongoing impact of COVID-19 on consumers’ choices. Romanian consumers’ pursuit of health and wellness and an aim for protection against…

As a result of the health crisis caused by COVID-19, Peruvian consumers’ perspectives have changed in a somewhat paradoxical way as they are concerned with their general wellbeing, focusing on both physical health, but also indulgence and…

Health and wellness (HW) generally benefited from the COVID-19 pandemic in 2020, as Swiss consumers became increasingly health-conscious and therefore more inclined to follow a healthier, more natural diet. Although in 2021 growth rates are expected…

After seeing a slight decline in 2020, health and wellness returned to mid-single-digit growth in 2021, with both HW packaged food and HW beverages seeing similar growth rates. The rebound was thanks to the rising number of health-conscious Chinese…

The COVID-19 pandemic accelerated health and wellness trends in Bulgaria as consumers became increasingly aware of food and drinks’ health benefits. As a result, demand for especially fortified/functional packaged food and beverages with health…

In 2021, HW beverages and HW packaged food experienced growth. HW packaged food largely continued to benefit from the pandemic, with most categories seeing increased demand. In contrast, HW beverages while growing and experiencing some rebound from…

Overall, performance was positive from health and wellness in 2021, though rising retail prices due to higher commodity and shipping prices, dampened volume sales somewhat.

Health and wellness was already an important topic in Malaysia, as in most countries, prior to the COVID-19 crisis and it rose to prominence in 2020 and 2021 as the pandemic began to take its toll. Nonetheless, while consumers have increased their…

Health and wellness packaged food recorded positive sales growth in 2021 as the negative volume growth recorded in 2020 was completely reversed and considerable additional volume and value was added to the category over the course of the year. The…

Consumer concern about health has strengthened in Hungary due to the COVID-19 pandemic. An increasing number of consumers are concerned about the health effects of drinks and food products; therefore they tend to choose healthier products, with…

Due to COVID-19, 2020 and 2021 were unique in many respects, including for health and wellness in Brazil. After HW beverages saw a severe drop in volume sales and a strong slowing of growth in current value terms in 2020, a bounce-back has been seen…

In 2021, trends surrounding health and wellness products have continued to strengthen, supporting the strong growth of health and wellness beverages and packaged food. In fact, health and wellness products actually experienced a boost in sales due to…

Following a slight pandemic-induced slowdown in growth in 2020, health and wellness recovered to a higher current value growth rate in 2021, as Australian consumers began to emerge from lockdown. Consumers were more health-conscious than prior to the…

HW packaged food and beverages have performed reasonably well in during the pandemic as consumers have become more health aware, and thus are willing to continue spending on products that are beneficial. BFY packaged food, BFY beverages, NH packaged…

Health and wellness categories recorded strong growth during COVID-19 as the pandemic increased health awareness and demand for healthier ingredients that help to strengthen the immune system. Growth continued in 2021 as healthy lifestyles are…