Hong Kong, China

Population expansion in Hong Kong in most years up to 2040 will be driven by positive net migration. Ageing will be a key trend over this timeframe as life expectancy rises further and birth rates and fertility remain extremely low. Consumer trends…

Footwear saw a double-digit current value decline in 2022, similar to the average in overall apparel and footwear. This was mainly due to the impact of the fifth wave of COVID-19 in Q1 and Q2 of this year, resulting in a plunge in foot traffic and…

Concentrates is a stagnant category in Hong Kong, struggling from low demand with the larger value category of liquid concentrates driving the overall flat performance. While powder concentrates holds a low presence, and features few major players in…

Post-pandemic, there has been a quick shift to online and mobile apps for booking travel among local consumers. Other than local tours, which might require booking through an intermediary, staycation packages also tend to be popular for booking…

Despite a fifth wave of the pandemic hitting Hong Kong in early 2022, gum is set to see a strong recovery as consumers gradually resume greater levels of mobility outside of the home. This is especially relevant for this category as gum is often an…

Loss of tourist spending in 2020 caused a severe contraction to watch brands’ sales, from high-priced to basic, as tourist spending used to be the major source of revenue with brands focusing on tourists in products and services before the pandemic.

Demand for personal wipes in Hong Kong witnessed a moderate decline 2021. In fact, 2021 marked the end of panic buying when local consumers depleted their stock of panic-purchased wipes and began to adjust to the “new normal”. After this drop, demand…

Demand for bleach marginally improved in the first half of 2022 compared to the strong declines of the previous year, as the emergence of the fifth wave of the pandemic in Hong Kong led to home seclusion, with local daily confirmed cases exceeding…

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

The fifth wave of COVID-19 in Hong Kong occurred at the beginning of 2022, once again resulting in a lockdown and the tightening of disease prevention measures. This therefore had a dramatic negative impact on sales of menswear in this year. However,…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

Soup had witnessed double-digit retail volume growth in 2020 due to the home seclusion trend and increased at-home cooking, and despite predictions for declines in 2021, overall demand is likely to remain above pre-pandemic levels. Within broth,…

After two years of decline in 2020 and 2021, when mobility in Hong Kong was severely impacted by COVID-19 restrictions, in spite of strict measures still being in place in the first quarter of the year due to the fifth wave of the virus, 2022 as a…

During 2022, with the Omicron variant of COVID-19 at large in the community, this was making customs clearance between Hong Kong and mainland China more uncertain, meaning that the Hong Kong retail industry was still having to rely mainly on local…

Demand for shoe polish has been gradually declining in Hong Kong due to the emergence of casualisation trends, driven in particular by younger generations which typically favour sneakers that do not need polishing compared to formal leather footwear.…

The pandemic has resulted in increasing health and wellness awareness amongst local citizens, which has encouraged greater uptake of tea for home consumption, in particular fruit/herbal tea and green tea. The number of products within fruit/herbal…

The impact of the fifth wave of COVID-19 in Hong Kong in early 2022 forced the local government to impose strict rules on the capacity and opening hours of foodservice establishments, and therefore cafés, hotels, and restaurants were severely…

Vitamins is set to record a dynamic current value rebound in 2022, after seeing a significant decline in 2020 and only slow growth in 2021, due to the absence of tourist spending. Growth in 2022 has been driven by increased interest in products that…

After two years of strict pandemic-related restrictions on border controls, Hong Kong halted its flight suspension measures, lowering uncertainty for tourists wanting to travel out of the city. In addition, the hotel quarantine requirement was…

TWS earbuds is set to further expand and gain in popularity in 2022, as product ranges offering different prices continue to emerge in Hong Kong. Local consumers can choose between various brands and product lines depending on their preferences and…