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Four Ways Tech is Transforming Social Media
Rabia Yasmeen
Evolution across technology, consumer behaviour and business strategies, in ways that support commerce on social media platforms, have led to the uptake of digital engagement and social commerce. Here, we discuss key technologies such as Ai, AR/VR, new payment methods, and integration of web 3 technologies on social media platforms.
Top Five Consumer Trends in Latin America
Rodrigo Mattos
Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.
How to be a Disruptive Brand: A Focus on Disruption
Brianna Peterson
Euromonitor International’s Renovation, Innovation and Disruption framework helps businesses understand how to respond to and execute change, with a varying impact on their markets. Here we focus on disruption, and analyse how brands globally are turning this into an opportunity for growth.
How to Optimise Your Product Mix with Consumer Trends and E-Commerce Data
Euromonitor International
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
Luxury and Fashion: What to Expect in 2023?
Fflur Roberts
The world continues to be a challenging place in 2023. Just as we thought it was safe to re-engage after the pandemic, the global economy started to look fragile again. In this video Fflur Roberts and Marguerite LeRolland, Euromonitor’s respective Heads of Luxury Goods and Fashion, discuss what they think will be the most impactful trends in the year ahead. How is the industry adapting to new retail preferences as our new lifestyles and working habits take form? What value propositions are consumers looking for in an inflationary environment and a cost-of-living crisis where spending is being squeezed. With the growing urgency in sustainability, what new business models are we likely to see filtering through?
Sustainability in Wipes: Trends in Hygiene and Beauty
Per Brandberg
Here we examine how sustainability is driving innovation in wipes in the tissue and hygiene space (in which the main concerns are related to biodegradeability and environmentally-friendly disposal) and BPC (in which the main concerns are packaging recyclability and free-form/ingredient claims).