Kazakhstan

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Home care in Kazakhstan is seeing stronger value than volume growth in 2022, due to geopolitical factors disrupting global supply chains to a country which is dependent on imports. Supply chains have been heavily impacted by the Russia-Ukraine war,…

Bleach is seen as an inexpensive and effective disinfectant in Kazakhstan, which was also boosted due to heightened hygiene habits during the era of the pandemic. Whilst, as seen generally, sales of strong cleaning products have slowed since the time…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Polishes remains relatively stable, with value growth higher than volume due to inflationary pressures and global supply issues, leading to international players reducing their portfolios accordingly. As such, a situation arose where, on the one…

Home insecticides is showing increasing volume growth in 2022, which is expected to also continue over the forecast period at a stable rate; in addition to the robust value growth which is supported by inflationary pressures and the rising costs of…

Air care is on a declining volume trajectory, whilst still remaining in positive figures, with value boosted higher than volume due to inflationary pressures. Indeed, air care is one of the categories impacted by disruptions in global supply chains,…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Surface care maintains a positive performance in both value and volume terms. Volume may have declined slightly since the height of the pandemic lockdowns and value is higher due to inflationary pressures, but strong demand remains for the category…

Hand dishwashing became the best performing subcategory in 2022, taking over from automatic dishwashing which was the more robust option in 2021. This is attributed to the low levels of consumer spending power in the Kazakhstan due to the uncertain…

Toilet care manages to maintain stable volume growth and healthy value growth, despite the competition it faces from other home care products – such as bleach, or multi-purpose bathroom cleaners. Indeed, bleach in particular is popular for cleaning…

Laundry care is seeing both stronger value and volume growth in 2022, compared to 2021. However, this is attributed to overall patterns in supply and sales which have been affected by global dynamics. It is noted that Kazakhstan is highly dependent…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

Retail adult incontinence is a very small product area in terms of value sales in Kazakhstan, with most consumers accessing such products through public health instead. In 2022, high inflation caused by the war in Ukraine, led to steep prices. There…

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the…

RTD coffee is an emerging soft drink in Kazakhstan and is expected to continue to register very healthy retail volume growth, in spite of hefty price rises. These price rises stem from the war in Ukraine. While skyrocketing international oil and gas…

Kazakhstan has strong trade links with Russia in particular and the war in Ukraine is negatively impacting the economy and inflation is rising. While skyrocketing international oil and gas prices have boosted the local economy, its usual outflow to…

Kazakhstan has strong trade links with Russia in particular and the war in Ukraine is negatively impacting the economy and inflation is rising. While skyrocketing international oil and gas prices have boosted the local economy, its usual outflow to…

In the jams and preserves category, favourable conditions have arisen from the development of local production in 2022, as there was previously a shortage of this product in Kazakhstan. The main purchasers of jams in the country are dairy and…

Ice cream is returning to normal consumption patterns in 2022, following the negative impacts seen during 2019-2020 due to the pandemic, when a large portion of impulse purchases and street sales were lost due to COVID-19 restrictions. Overall, ice…