Latin America

Facial cleansing wipes benefited the most from the return to normality in the wake of the pandemic. The significant fall in number of COVID-19 cases and deaths stemming from the successful vaccination campaigns created feelings of confidence among…

One of the main themes in the tissue and hygiene market in Uruguay in 2022 was that sales did not reflect the real dynamics of the local scene. In many cases retail sales of tissue and hygiene fell although consumption was on the rise. In some…

In 2022, demand for sanitary protection products grew for a second consecutive year, further underlining its recovery. Basically, recovery stemmed from the resumption of society in the wake of the pandemic and the resurgence in outdoor activities.…

Despite declining at a slower pace compared to 2021, volume sales of retail tissue in Uruguay fell once again in 2022. While only mild home seclusion policies were established in the country during the peaks of the pandemic, government intervention…

Light adult incontinence products was one of the highest growth categories in the overall tissue and hygiene market in Uruguay during 2022. Supported by robust growth in light adult incontinence and by a moderate increase in moderate/heavy adult…

The volume sales of nappies/diapers fell at a considerable rate in 2022. As in most countries in the world, the birth rate in Uruguay has been in decline over the past decade. However, in the particular case of Uruguay, the number of births has also…

Similar to most other countries around the world, the activities of restaurants, hotels and some industries plunged in 2020. In terms of away-from-home tissue, demand was extremely negative. In 2021, these activities witnessed a strong bounce as…

Baby wipes is the most developed wipes category in Guatemala. Consumers from all income groups use baby wipes largely when changing diapers, but also for other uses, such as cleaning children’s faces. Retail volume sales of baby wipes saw a marked…

Guatemalans have been impacted by high inflation in 2022, creating real difficulties among low- and mid-income families, many of whom are struggling to manage their monthly or weekly household budgets. In a country with high poverty rates such as…

Sanitary protection has weathered the unprecedented economic and societal disruption caused by COVID-19 better than many areas of the Guatemalan tissue and hygiene category due to the fact that towels – the dominant product type – are considered a…

Since the COVID-19 pandemic started, Guatemalans have taken a growing interest in using paper towels for drying their hands. In the away-from-home segment and consumer’s households there has been an increase in the usage of paper towels, with many…

Adult incontinence products are often specifically purchased for use outside the home, so the return to normal lifestyles post-pandemic has provided an impetus to volume growth. At the same time, demand was lifted by the long-term trend of population…

With inflation a pressing issue in Guatemala, many parents are choosing more affordable diapers for their children. Low-priced diaper brands such as Juegitos and Pequitas were amongst the fastest growing products in 2022, according to industry…

The away-from-home tissue and hygiene category has fully recovered from the pandemic in certain categories, such as toilet paper, whilst others are on the path to recovery. In 2022, most companies returned to office buildings and the general…

Personal wipes are by some distance the largest part of the channel in volume terms, and baby wipes dominate this set of products. Wipes was heavily impacted by the pandemic in 2021. In the case of baby wipes, these were used much less as parents…

Higher unit prices and economic uncertainty, alongside logistical challenges and supply chain disruptions, have impacted the wipes category in 2022. Shortages were common, with some brands unavailable at different times over the review period due to…

With the rising cost of living in Costa Rica, consumers sought to make cost savings in 2022, which has supported the growth of private labels such as Members Selection from Price Smart, and secondary brands like Suave y Fresco or Family´s Choice.…

Baby wipes continued to dominate value sales. However, it registered a significant fall in volume sales, as price rises forced lower-income consumers to use alternatives such as cottonwool and water. In addition, the continued illegal smuggling of…

Following a slump in current value sales during the COVID-19 pandemic, tissue and hygiene has continued to recover. The advanced vaccination plan that was launched during 2021 has contributed to the normalisation of many daily activities in Ecuador.…

Persistent inflationary pressures have lowered consumer confidence and constrained disposable incomes in 2022. The country’s annualised rate of inflation remained above 8% in 2022, although conditions began to stabilise in the final quarter of the…