Latvia

Hybrid working arrangements that remained in place in 2022 saw volume sales of toilet care hold steady, following consistent decline over the review period. As people spent time at home, this sustained the need for toilet care to keep such surfaces…

Home care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw only marginal growth during the year. Overall, increases in the cost of…

Polishes recorded exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a marginal decline during the year. Overall, increases in the cost of raw…

Sanitary protection registered another strong increase in current value sales in 2022, after suffering from a decline in value sales due to lockdowns in 2020. Rising inflation led to an increase retail prices as manufacturers were unable to absorb…

Dishwashing enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a slight decline during the year. Overall, increases in the cost of raw…

Retail value sales of home insecticides recorded exceptionally strong growth in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw only marginal growth during the year. Overall, increases in the…

Air care recorded exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a marginal decline during the year. Overall, increases in the cost of raw…

Surface care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw more modest growth during the year. Overall, increases in the cost of…

Laundry care enjoyed exceptionally strong growth in retail value terms in 2022. Inflationary pressures are a key contributor to this strong value increase, while volume sales saw a slight decline during the year. Overall, increases in the cost of raw…

At the start of the pandemic in 2020, bleach saw positive volume growth for the first time since 2014. Unsurprisingly, consumers were seeking to kill the virus wherever possible, and bleach was perceived to be an extremely aggressive (and affordable)…

In 2022, moist toilet wipes are one of the best performing products seeing strong retail volume and current value growth, albeit from a low base. This is a relatively new product in Latvia and is growing from a small base, allowing it to demonstrate…

Retail tissue saw current value growth rates soar in 2022 in line with inflation. Retail volume growth was lower than the previous year as consumers spent more time out of the home post-pandemic. With the rising cost of living a major issue for…

Retail adult incontinence saw an increase in volume and current value terms in 2022. The rise in the number of people with urinary problems is driving volume sales, due to Latvia’s ageing population. Rising consumer awareness of adult incontinence…

Nappies/diapers/pants witnessed a surge in current value growth in 2022 as soaring inflation forced manufacturers to push up unit prices. Prior to this year, retail volume and current value sales had been steadily declining although the COVID-19…

In 2022, tissue and hygiene saw a dramatic rise in current value growth in both the retail and away-from-home segments as soaring inflation impacted prices across all categories. In real terms, value growth was significantly lower in 2022, but…

Energy drinks registered strong growth over the review period and survived the onset of COVID-19 unscathed, with healthy retail volume growth in 2020. In 2021, retail volume growth was down slightly in comparison to 2020 but remained healthy. In…

Breakfast cereals sales have exhibited a slowdown in retail current value terms for the second consecutive year as significant price inflation stifled consumption and falling disposable income drove consumers towards cheaper formats. 2020 was a year…

Dermatologicals is witnessing a dramatic slowdown in current value sales in 2022 following dynamic growth in the 2020-2021 period, when sales were heavily impacted by the COVID-19 pandemic. Whilst spending more time at home, Latvian consumers became…

Cheese witnessed a slight decline in volume growth in 2022 amid a surge in average prices, which has helped push current value sales into double-digit growth. At the same time, there was a gradual recovery in foodservice demand as COVID-19…

The unusually hot summer as well as a wide range of innovations boosted foodservice ice cream sales in 2021 and 2022, helping it to recover after pandemic related restrictions were lifted. Overall ice cream consumption remains highly sensitive to…