Lithuania

In spite of spiralling inflation, caused by an energy crisis triggered by the war in Ukraine, toilet care registered moderate volume growth. Part of this growth is due to consumers switching from bleach to toilet care products. While toilet…

Home insecticides are mainly a seasonal, functional product and the main driver of volume sales each year is the size of the insect population. In 2022, there was a drop in volume sales, as though the summer was hot, it was less humid, and this…

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales remaining static. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring…

In 2022, though there was double-digit growth in current value sales of home care in Lithuania, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative…

Wipes for the home and personal care registered dynamic current value growth in 2022, with inflationary pressures pushing up prices. Demand patterns shifted back to normal in 2022 in line with the return of daily lifestyles post-pandemic. Consumers…

The issue of price inflation began to emerge in 2021, but only became widespread in 2022 as the war in Ukraine unfolded. Supply problems with raw materials and substantial hikes in energy prices caused retail prices to soar into double digits.…

Though air care registered double-digit current value growth, constant value sales fell slightly. That being said, volume growth was positive and air care remained a significant product area. However, the war in Ukraine had a negative impact, with…

Demand for sanitary protection remained relatively robust in 2022 despite the recent price rises in Lithuania, with retail volume sales slowing as inflation soared in the country. As an essential product, females need sanitary protection throughout…

In 2022, though current value increased, constant value fell. Several factors led to this muted performance. The war in Ukraine had a negative impact, with the resultant energy crisis leading to soaring inflation. In addition, with the height of the…

In 2022, though there was double-digit growth in current value sales of laundry care, constant value sales fell, with volume sales only increasing marginally. Several factors led to this muted performance. The war in Ukraine had a negative impact,…

Bleach is not a popular home care product in Lithuania, as there is a myriad of other products available that are just as effective but not as toxic. There is also constant innovation in other home care products, whereas there is very little…

Legislation governing the regulation of Rx adult incontinence changed in July 2021, which has impacted the development of retail adult incontinence, with retail volume growth declining by 9% in 2022. Prescriptions are largely focused on offering…

In recent years, the birth rate has been slowing in Lithuania hindering retail volume growth of nappies/diapers/pants. Consumption declined over the review period with the downward trend exacerbated by higher prices in 2022. Although price inflation…

Sales of tissue and hygiene products recovered to usual patterns in 2022 after some turmoil caused by the COVID-19 pandemic. The major products, such as toilet paper, diapers and sanitary protection are in demand on a constant basis and thus fairly…

RTD coffee remains a niche category in Lithuania, which is growing from a low base. Consumers have a strong preference for hot coffee and the desire to purchase RTD coffee is somewhat limited. RTD is mainly purchased on the go and impulse purchases…

Energy drinks continued to post strong double-digit growth in 2022, in retail volume and current value terms, continuing the trend seen in recent years. Demand for these drinks that provide a quick energy boost is very popular among students, drivers…

Lithuania has a strong coffee drinking culture and its popularity far outweighs tea drinking. For most consumers, tea is normally consumed as an addition to the daily intake of hot drinks, but its popularity has been waning in recent years. Black tea…

Sharp price inflation has had a notable impact on hot drinks in 2022, particularly in the coffee category. Distributors and retailers have tried to tackle the problem of rising costs by offering promotional offers. However, such was the severity of…

Sports nutrition is an emerging product, with high growth potential and in 2022, gyms are open once again after the pandemic lockdowns and people are looking to be more active and lead a healthier lifestyle. All the same, though current value is…