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Voice of the Industry: Consumer Lifestyles Key Insights
Jennifer Elster
Euromonitor International’s Voice of the Industry: Lifestyles survey of industry professionals around the globe highlighted six consumer-driven trends having the most influence on their corporate strategies and objectives. Read on to find out what they are.
Top Five Consumer Trends in Latin America
Rodrigo Mattos
Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.
Understanding Sustainable Consumers
Jana Rude
As sustainability grows in relevance and consumers lean towards more sustainable lifestyles, consumer segmentation according to shared environmentally friendly traits and preferences is becoming instrumental for companies seeking to develop and market sustainable products in the right markets at the right time.
Pursuing Added-Value in Private Label
Julija Poliscuk
With growing prices of energy, commodities, and end products, many consumers’ financial stability is more vulnerable than ever before. This raises attention to cost-saving solutions, with private label coming into focus. However, modern consumers have demanding expectations of the products they buy, which has driven the transformation of private label and, in turn, changed perceptions.
Diversity and Inclusion: Talking the Talk, Walking the Walk
Jana Rude
Increasing attention to consumer values results in the empowerment of everyone. This briefing analyses the Diversity and Inclusion megatrend through the framework of three major pillars: Beyond Stereotypes, Accessible for All, and Social Goodness.
Digital Living: Who are the Next Billion Internet Users?
Marija Milasevic
Between 2022-2027, the number of internet users globally will increase by one billion. These will primarily come from emerging and developing countries in East Asia, South Asia and Africa. Here, the key drivers will be the rising global middle class as well as urban and aging consumers. With vast business opportunities arising in this context, it will be critical for companies to understand the characteristics and context of these newly connecting consumers.