Netherlands

Dishwashing saw increases in 2020, with double-digit value and volume growth. The picture was different in 2021, as society opened up and people spent less time at home. Automatic dishwashing continued to be the largest product area in terms of value…

Due to a few challenges the retailers face, hypermarkets only represent a small segment of total grocery retail in the Netherlands. Firstly, as the Netherlands is densely populated, there is less demand for this type of grocery retailers. Consumers…

Bleach volume sales declined in 2022 as consumers consider the product inconvenient. In addition, many are spending less time at home with less motivation to do a thorough clean. The COVID-19 virus spurred a surge in sales of disinfection products,…

Supermarket density in the Netherlands is very high, meaning that most consumers have a supermarket within walking or cycling distance of their homes, making visits to this grocery channel easy and convenient. During the pandemic, as more significant…

Vending suffered a severe decline during the review period, with the outbreak of COVID-19 forcing consumers to stay home. Food and drinks are the major segments within vending, and these categories rely heavily on an active population interested in…

Following the loosening of COVID-19 restrictions and regulations, there was a shift to out-of-home consumption in 2022, which saw various retailers recording a recovery from the impact of the virus. Consumers started to travel more often, with office…

During the outbreak of COVID-19, discounters lost market share within grocery retail, as consumers tended to visit one store only, to reduce the amount of time they were out of the home. As such, secondary grocery stores were visited less often, and…

Polishes recorded a retail volume decline in 2022, as consumers used these products less often, as they become less relevant to their everyday lives. For example, floor polishes declined the fastest because of the use of synthetic hard floors such as…

Wipes recorded strong value growth in 2022, driven by high inflation in the Netherlands. Volume sales, however, were offset by differing performances within the category. For instance, personal wipes continued to grow whilst home care wipes and floor…

While light vehicle sales in the Netherlands declined by 7% in 2021, its automotive market remains important, due to the country’s advanced infrastructure and high disposable incomes. Factors like interest in sustainability and expensive fuel are…

Toilet care saw growth during the COVID-19 lockdowns in 2020, with double-digit value and volume growth, as people cleaned toilets extensively in order to remove any possible residue of the COVID-19 virus. As society gradually opened up, the value…

The recovery of consumer foodservice from the Coronavirus (COVID-19) crisis continued in 2022, and overall current value sales exceeded the pre-pandemic 2019 level for the first time. In March 2022, all COVID-19 restrictions were lifted. As such,…

Surface care registered a boon in 2020, with healthy double-digit value growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less…

After two years of solid growth due to the outbreak of COVID-19, the landscape of direct sales saw dampened growth in 2022. During the pandemic, many brick-and-mortar retailers were closed for extended periods. During this time, direct sellers…

Sanitary protection volume sales declined slightly in 2022, with some women unable to buy products due to high inflation in the country. Consumers also became cautious in their spending, buying fewer products than needed in order to make their…

As Dutch society reopened in 2022, with the outbreak of COVID-19 calming, convenience retailers recorded minor growth. However, due to rising inflation and the cost of living crisis, the increase in spending through convenience retailers was limited.…

Retail tissue faced stable volume growth in 2022, whilst value sales achieved double-digit growth due to high unit prices fuelled by inflationary pressures. Retail tissue manufacturers continued to contend with high input costs such as rising prices…

Current retail value sales increased in 2022 as inflation pushed up unit prices. However, volume sales were down for all categories except insecticide baits, which posted growth in 2022. The decline in other areas was due to the hot summer…

Laundry care saw a slight decline in retail volume sales in 2022, as some consumers continued to have some goods stockpiled from during the COVID-19 period. In addition, a hybrid form of working is common, meaning consumers wore casual clothing and…

Home care recorded high current retail value growth in 2022; however, this was mainly driven by rising inflation within the country. As such, despite positive current retail value results, retail volume sales declined as consumers became increasingly…