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Three Challenges To Delivering Consumer Need States
Shane MacGuill
Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.
Stay Home or Go Out? Can the New Roaring 20s Survive Soaring Inflation?
Spiros Malandrakis
After a booming summer for socialising, things are starting to cool off. Inflation and the cost of living crisis are catching up with consumers who might still have some pent-up desire to go out. These conflicting desires leave consumers dangling between spend and save, while still looking for ways to continue their social lives.
Global CBD Market 2023: Opportunities Across FMCG
Erwin Henriquez
As cannabis starts to appear in the headlines around the world, both consumers and companies have started to show interest in experimenting with cannabis products.
Tobacco Forecast Model Walkthrough
Shane MacGuill
The tobacco and nicotine market is changing rapidly and the environment in which it operates is more turbulent than ever. Euromonitor is delighted to introduce a new tool, the Tobacco Forecast Model, that can assist in plotting a course through this disruption and navigate future market evolution.
Key Trends for Cannabis in Japan: New Regulation and New Opportunities in 2023
Tomomi Fujikawa
In 2022, Euromonitor researched the Japanese cannabis market for the first time. While only in its initial stages, there are high growth opportunities, particularly among health-conscious Japanese consumers, given inherent demand for better sleep and pain relief.
Four Key Drivers of Consumer Need States
Shane MacGuill
What are need states, and why do they matter? Read on to understand the concept, its impact on product development, and crucially, why it cannot be ignored.