Norway

In 2022 retail tissue in Norway posted robust rises in both value and volume sales, with the former driven by a significant spike in retail price points due to rising input costs and high inflation. Though prices were hiked all members of retail…

COVID-19 restrictions were present in Norway from November 2020 and lasted into early 2021. Restrictions encouraged consumers to remain at home, avoid socialising and international travel. In addition, there was a national ban on serving alcoholic…

Consumers continued to make less use of their dishwashers in 2022, given that they spent an increasing amount of time outside the home. This had a negative impact on sales of dishwashing products, which saw a decline in sales in volume terms,…

Inflationary pressures made their impact felts in wipes in Norway in 2022, just as elsewhere, leading to surges in retail unit prices and thus strong current value growth. However, almost all product areas experienced a decline in volume sales in…

Demand for home insecticides remained relatively stable in 2022, as consumers continued to maintain high standards of sanitation and cleanliness in their homes, in the aftermath of the COVID-19 pandemic. Moreover, hotter than average summer…

Demand for home care products continued to fall in 2022, following a return to pre-pandemic cleaning and sanitisation regimes, which were less rigorous than during the height of the COVID-19 outbreaks in 2020 and the first half of 2021. Overall,…

Despite an enduring consumer interest in hygiene and sanitation, surface care saw a second year of declining volume sales in 2022. With Norwegians feeling less anxious about contacting the COVID-19 virus, thanks to the milder symptoms of new variants…

In 2022, the sanitary protection market in Norway experienced significant challenges due to rising input costs, with price hikes in energy and raw materials as well as disruptions to supply chains and labour. This meant a noticeable increase in…

Consistent with trends across home care as a whole, sales of toilet care products declined in 2022. As inflation soared, placing household incomes under intense pressure, consumers started to trade down to cheaper products. This extended to toilet…

Norwegians tend to have a preference for clean, natural and scent-free homes, with the result that air care is not deemed a necessity by many consumers. Moreover, concerns over the impact of harmful chemicals on personal health and the environment…

The multifunctional nature of home care products continued to restrict growth opportunities for polishes in 2022. For example, surface care wipes were increasingly used to remove dirt from shoes, floor cleaners replaced floor polish and automatic…

Demand for laundry care products fell for the second consecutive year in 2022. This was in marked contrast to 2020, when laundry care products saw positive growth in volume terms, driven by an increased focus on cleanliness and hygiene. In 2022,…

Volume sales of bleach continued to decline in 2022. Increasingly viewed as an old-fashioned product, it experienced a minor resurgence in 2020, due to its well-recognised sanitising properties, with consumers spending more time cleaning high-touch…

Retail adult incontinence show strong rises in value sales in Norway in 2022, driven by high inflation and price hikes in energy, raw materials, shipping, and so on. As a result manufacturers and retailers were forced to increase their unit prices.…

Self-service cafeterias remained open in 2021, however, reduced footfall in shopping centres due to fears about contracting COVID-19 prevented sales from returning to pre-COVID-19 levels. For example, Ikea saw an increase in its online sales in 2021…

Growth and development in tissue and hygiene in Norway in 2022 were impacted by a number of important factors. The ongoing effects of the COVID-19 pandemic, as well as Russia's invasion of Ukraine, have contributed to a high inflationary environment…

Rising costs due to high inflation led to increased retail price points in nappies/diapers/pants in Norway In 2022, with dramatic price hikes throughout the year. Volume sales thus saw a dip, while current value sales remained strong. There is a…

During the outbreak of COVID-19, Norway was forced to implement measures to contain the virus, with these measures remaining in place until May 2021. These included all employees and students working and studying from home, which limited footfall in…

Sales of alcohol were prohibited in Oslo from November 2020 to 26 May 2021, which came as a big blow to many full-service restaurants, which were already under intense pressure due to the impact of COVID-19. Some players found it hard to encourage…

After the huge setback in 2020 and the limited recovery seen in 2021, cafés/bars saw positive value growth in 2022. This was boosted by consumers returning to previous habits, with many eager to go out and enjoy themselves after the previous years…