Pakistan

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds of…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Massive devaluation of the Pakistani rupee against major world currencies and spiralling inflation, partly caused by the energy crisis…

Vitamins account for sizeable value sales in Pakistan and in 2022, vitamins were the star performer, with volume sales increasing by over a fifth. While multivitamins registered the highest current value growth, single vitamins account for most…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, there were other challenges. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods, which left hundreds…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other challenges emerged and affected economic growth. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic…

While in 2022 Pakistan largely put the disruptions caused by COVID-19 behind it, other factors led to other challenges in 2022. Spiralling inflation, massive devaluation of the Pakistani rupee against major world currencies and catastrophic floods,…

Open market distribution and the consumption of alcoholic drinks are prohibited for Muslims in Pakistan and Shariah-compliant legislations control sales via strict licensing requirements. Off-trade outlets operating legally in non-Muslim centric…

Consumer health awareness continued to rise in 2022, resulting in switching to healthier alternatives, especially nut-based spreads which are becoming the go-to products for consumers who are conscious about their health and also demand convenience.…

Growth in wipes in Pakistan is driven by population growth, an increase in affordability and awareness, as well as lifestyle changes, given the increase in Westernised lifestyles in the cities. Moreover, with female participation in the workforce on…

Hot drinks is a key industry in Pakistan. Tea is highly popular among local consumers. In particular, middle-aged and older consumers prefer tea. However, urbanisation and retail modernisation are increasing awareness of and interest in coffee,…

Oral care, which was only slightly adversely affected by the Coronavirus (COVID-19) pandemic, saw strong retail volume and current value growth in 2021. This performance came on the back of population growth and improving economic conditions, which…

Deodorants continued to be considered an essential category by many consumers towards the end of the review period. Therefore, retail volume sales were maintained in 2020, and registered strong growth in 2021. As consumers resumed to work, school and…

Demand for packaged ice cream is set to notably improve in 2022 due to greater mobility outside of the home, following a decline in demand during 2020 due to the pandemic, and subdued sales in 2021 with some restrictions still in place earlier in the…

Demand for branded sanitary protection continued to grow in 2021 due to rising awareness, affordability and switching from traditional alternatives to branded sanitary protection products in the cities of the country. Hence, the per capita use of…

Retail tissue continued to grow in Pakistan in 2021 due to the modernisation of lifestyles and improved affordability among the urban middle class of the country. Advertising campaigns by leading manufacturers promoting the use of retail tissue as a…

Mixed retailers experienced a disastrous 2020, as current value sales plummeted. This was due to restrictions on social gatherings and consumers working from home. This diminished demand for the apparel and footwear typically sold by mixed retailers.…

Rising urbanisation, increasing yet slow penetration of dishwashers and rapidly growing participation of women in the workforce all contributed to retail value sales growth of dishwashing in 2021. Premium formats continued to perform well as many…