Philippines

As in womenswear, Filipino men continued to opt largely for versatile and comfortable products in menswear during 2022. Demand for comfortable and versatile clothing was supported by the fact that many men continued working from home for much of the…

The economy segment within jeans has seen strong growth as consumers’ budget consciousness has been increased by the challenging economic situation resulting from the impact of the COVID-19 crisis and the global fallout of the Russian invasion of…

In 2022, children’s footwear sales grew significantly on the back of the reopening of schools. However, parents are wary of spending too much on children’s shoes because of the speed at which they outgrow them. Sales of men’s and women’s footwear…

A lot of parents in the Philippines like to post their children’s OOTD (outfit of the day) on social media, which has helped to support “Mommy and Me” outfits, matching children’s outfits with those of their parents. This has stimulated interest in a…

The easing of COVID-19 restrictions and the subsequent higher foot traffic in malls and retail establishments helped drive strong growth in the supermarkets channel in 2022. As more workers returned to urban centres for work, there is more mobility…

With elevated inflation and ongoing economic pressures many consumers remained price conscious in 2022 and continued to focus on necessity products. As such, demand for polishes remained low with the category registering only moderate growth in…

Female Filipino consumers are increasingly looking for clothes that are versatile and can be used in a wide range of situations. This demand is underpinned by a combination of general fashion trends towards more casual apparel, the growing consumer…

The resumption of normal lifestyles as the immediate threat from COVID-19 was perceived to have receded has supported growth in sportswear, as many people have returned to regular engagement in sport and physical exercise, including going to the gym.…

Retail value sales of hypermarkets grew in 2022, thanks to the spillover effect of favourable overall retail activity. While consumers remained cautious about moving around, there was a return to hypermarkets, as shown by higher foot traffic in both…

With the smaller store size of its Puregold Extra stores relative to Puregold Supermarket and Puregold Jr, this retail arm of Puregold Price Club was growing in 2022. The smaller store format proved to be beneficial to this discounter as it offers…

Dishwashers continued to record dynamic growth in 2022 following 2021’s full recovery to pre-pandemic levels in retail volume terms, as stores reopened and consumers continued to spend time at home, either due to lingering concerns about COVID-19,…

Wipes continued to be made up entirely of personal wipes, within which baby wipes accounted for the vast majority of sales. Unlike other countries, where consumers use specialised wipes for specific purposes, people in the Philippines prefer to use…

Dishwashing sales declined for the first time in more than a decade in 2021 in retail volume terms. As restrictions were eased, local consumers spent less time at home, and thus prepared and ate fewer meals there. Additionally, time-pressed consumers…

Thanks to the market reopening seen in 2022, there was further recovery seen in the vending channel in this year. More workers returning to the office led to an increase in mobility in public and transport locations, thereby giving rise to more…

2022 was a good year for the retail industry in the Philippines thanks to greater mobility of shoppers against a backdrop of growing COVID-19 vaccination rates and rising disposable incomes. The government issued a back-to-office order in 2022, which…

Bleach is the second largest home care category in the Philippines after laundry care in retail volume terms. Its enduring popularity is because it is an inexpensive and multifunctional product that can clean not only surfaces but can also be used as…

In 2022, hosiery, which includes socks, continued to benefit from people returning to work at the office, at least for part of the time, and resuming outdoor sports activities. Sheer hosiery benefited from a return to the office and the resumption of…

Following a marginal dip in sales in 2020 due to pandemic-related strict lockdowns in the Philippines, demand for microwaves recovered in 2021, driven by prolonged home seclusion and consumers attempting to juggle remote working, childcare and…

Vacuum cleaners continued to enjoy strong demand in 2022, with heightened hygiene awareness since the emergence of the pandemic encouraging Filipinos to adopt stringent cleaning routines in the home. Many local consumers are also learning more about…

Demand for refrigeration appliances continued to recover in the Philippines in 2022 following the drastic declines of 2020, when the pandemic and subsequent restrictions to control the spread of the virus saw consumers confined to their homes and…