To develop successful marketing strategies, companies want to understand the product claims trending across categories and countries. This informs branding initiatives, inspires new product innovation and supports company-wide corporate goals.
This playbook helps you make a statement in the marketplace. You learn how to select and track product attributes that match consumer demands in three steps. Find your next opportunity today.
Plant-based food demand in Asia is rooted in a long history of plant-based eating, including traditional foods such as soy drinks and tofu. The rise of Western-style plant-based diets in recent years has brought new dynamics to the Asian market where exciting innovations drive awareness and trial in both foodservice and retail. Meanwhile, local players are actively giving local twists to products, leading to increasing product availability.
Protein is increasingly sought-after due to its perceived health benefits; higher protein consumption is being linked to overall wellbeing. In the food and nutrition space, a growing number of manufacturers are including protein in products previously not associated with it in consumers’ minds (eg breakfast cereals and pasta).
As beauty and wellness continue to converge, the oral care segment is seeing continued focus on oral health, on ingredients, and on premiumisation. Innovation in sustainability, purpose and ingredient sourcing are driving growth. Here, we uncover the best prospects for the oral segment globally, while also highlighting the most significant challenges.
Here we examine how sustainability is driving innovation in wipes in the tissue and hygiene space (in which the main concerns are related to biodegradeability and environmentally-friendly disposal) and BPC (in which the main concerns are packaging recyclability and free-form/ingredient claims).
Looking at the year ahead, 2023 is expected to bring more challenges, but also opportunities to positively evolve the snack industry. Euromonitor International’s snacks research has identified five key trends set to shape snacks this year: Snacks Seen More as Staples, Channel Conscious Shopper Shifts, Guarding Core Categories, Nurturing Nutritional Demands, Delivering on Nostalgia and Needed Distractions.