Evolution across technology, consumer behaviour and business strategies, in ways that support commerce on social media platforms, have led to the uptake of digital engagement and social commerce. Here, we discuss key technologies such as Ai, AR/VR, new payment methods, and integration of web 3 technologies on social media platforms.
Global market research company Euromonitor International has been invited to speak at Shoptalk Europe 2023, taking place 9-11 May 2023, at Fira Gran Via in Barcelona, Spain.
E-commerce growth is coming down from pandemic-driven highs and achieving a new level of maturity. Join our panel discussion to discover winning online strategies of retailers and brands. Hear from leading FMCG business executives about how to grow sales online. Register now.
Direct selling continues to be the most relevant channel in Latin America. But since 2020, direct selling has flatlined and faces several challenges. Euromonitor takes a closer look at how direct selling in Latin America changed after the COVID-19 pandemic and what to expect in 2023 and beyond.
E-commerce is no longer a rising tide for all categories and brands. As such, retailers and brands need to become savvier when searching for the next opportunity, including tapping into emerging digital shopper trends.
Economic shocks, record-high inflation and supply shortages continue to drive up the cost of living. At the same time, Gen Z is coming of age, forcing retailers and brands to rethink marketing strategies. Plus, tech advances continue to influence purchase habits. These are some of the forces that will shape our lives this year.