Singapore

In 2022, the wipes category continued to grow in current retail current value and volume terms across most categories, although the retail volume growth rates were lower than those seen in 2021. With the removal of COVID-19 restrictions on social…

With Nutri-Grade labelling coming into effect at the end of 2022, the majority of juice brands expect mandated labelling, as these products are typically high in sugar content, despite containing no added sugar. Natural fruit sugars, that typically…

Despite requiring minimal raw materials other than water, bottled water is set to see historically high off-trade unit price growth of 3% in 2022. This is a result of the global energy crunch, which has increased the costs of processing, packaging,…

Retail volumes of coffee declined in Singapore in 2022 compared to the previous year, in part due to unit price growth of 7% along with the cannibalisation of demand from foodservice, with the latter channel enjoying 9% growth. Singapore witnessed…

Sanitary protection experienced positive growth in retail current value terms and negligible growth in retail volume terms in 2022. While the female population aged 12-54 in Singapore decreased slightly in 2022, sanitary protection continued to enjoy…

Retail in Singapore continued to gain growth momentum in 2022 following its recovery from the pandemic in value sales terms the previous year. The removal of social restrictions on crowd sizes and nightlife resulted in consumers venturing outside of…

Bleach was not a popular category in Singapore prior to the pandemic. At the height of COVID-19 infections in 2020, a spike in demand was seen, with dynamic increases in both retail volume and current value terms, as consumers used bleach as a…

The sportswear category in Singapore has experienced so much growth that many new brands have been encouraged to enter the market. The past year saw the number of local brands grow significantly due to the athleisure and casualisation trends. Some…

Hot drinks in Singapore is experiencing rising retail prices amid inflation, resulting in historical highs compared to the average of the review period. Price spikes are attributable to global commodity crunches that are giving rise to snowballing…

In 2022, reduced sugar still RTD tea is expected to continue to see higher year-on-year off-trade volume growth than regular RTD tea, due to the effect of cannibalisation that was imposed by the commencement of Nutri-Grade from the end of 2022.…

Surface care registered overall positive growth in retail current value terms and retail volume terms in 2022. At its height in 2020, the pandemic drove many consumers to increase the frequency of their cleaning habits, including more regular surface…

Laundry care continued to experience little movement in retail volume terms and solid retail current value growth in 2022, with value growth especially driven by the impact of inflation on the prices of laundry care products. In 2020, to safeguard…

In 2020, as the pandemic emerged and people stayed at home, the number of cases of dengue fever reached a historical record of 35,315 cases. More breeding grounds were created as building activities were left unfinished, given the impact of the…

Dishwashing saw a dramatic increase in 2020, reporting double-digit retail volume and current value growth. More people spent time at home due to persistent COVID-19 lockdowns, and home-cooked meals became the norm. However, after the height of the…

With most restrictions having eased in Singapore, people have made their way back to offices and resumed participation in social activities and events. This is good news for apparel and footwear, as consumers can now get back into dressing up and…

Value propositions differ across brands, but players are capitalising on the perception of apparel accessories as statement pieces to drive consumers’ interest. Ties and scarves in particular hold sway amongst consumers due to their positioning as…

In light of rising inflation, local retailers have been prioritising affordability to sustain consumption levels in Singapore. In 2022, leading modern grocery retailers such as FairPrice and DFI extended their private label lines to include tea.…

Shoe polish, the largest category within polishes, saw notable retail volume and current value declines in 2020. While other home care categories experienced increases in demand in the latter half of 2020, such a trend was not applicable to shoe…

After the strict restrictions and work from home policy during the pandemic in Singapore, many individuals are now used to working from home, and enjoy the luxury and benefit of doing so. Many companies in Singapore have therefore permanently adopted…

White socks are a wardrobe staple for school-going children, and therefore the return of in-person classes helped translated into increased purchases of non-sheer hosiery. However, brands need to look beyond this to understand Singapore’s hosiery…