South Africa

Sales of dishwashing previously boosted by the pandemic stabilised somewhat in 2022 as the majority of consumers started to return to their normal work, school and other pre-pandemic activities. The significant rise in the frequency of cooking at…

As pandemic-related restrictions eased in South Africa, the country faced the highest level of inflation in 2022 seen since 2017. The country witnessed an all-time high rise in the price of various products and services such as food, electricity,…

While the threat of the pandemic waned in South Africa in 2022 and restrictions eased, economic hardship remained. South Africans have experienced a consistent increase in food prices and energy inflation, resulting in many facing financial…

Demand for hosiery in South Africa, both sheer and non-sheer, has been declining since the emergence of the pandemic. Following home seclusion, tough economic conditions emerging towards the end of the review period have meant that hosiery is deemed…

Following significant declines in demand in 2020 in line with pandemic-related restrictions on foodservice establishments, foodservice volume sales of coffee, particularly of fresh coffee beans and standard fresh ground coffee, continue to grow in…

The legal cannabis market has continued to see strong growth on the back of the landmark judgement in 2018, which determined private use and consumption of cannabis as legal. Since then, consumers have increasingly accepted cannabis as a legitimate…

The pandemic and home seclusion notably reduced demand for footwear in South Africa, as consumers refrained from purchasing these items when they were restricted in terms of movement during the lockdowns. However, as restrictions gradually eased and…

South Africa continued to be challenged by various economic pressures in 2022 with the average cost of living increasing. Despite the bleak scenario, childrenswear remained a resilient category within apparel and footwear. Further demand was driven…

The private label share in concentrates is expected to grow in off-trade volume terms in 2022. However, the driving factor is more complicated than simply the traditional value proposition provided by private label, seen in other soft drinks…

Growing demand for ready meals, driven by a rise in convenience patterns in South Africa, continued to support sales of microwaves in 2022. Local consumers are turning to frozen ready meals in particular, as they continue to spend greater time at…

The prices of not from concentrate 100% juice have increased roughly in line with the Soft Drinks CPI, released monthly by StatsSA. However, due to the high unit price of such products compared with other juice categories, price increases in nominal…

Sportswear has remained a resilient category in 2022 as local consumers continued to purchase this type of apparel as casual wear options. During the pandemic, sportwear became exceptionally popular as many South Africans spent time at home,…

Jeans in South Africa are offered in four distinct price segments: economy, standard, premium and super premium. Towards the end of the review period, with the rising cost of living impacting consumers’ purchasing decisions, many were forced to…

Many major appliances, including dishwashers, have become a crucial part of most modern households in South Africa. While penetration of dishwashers remains low in comparison to other global markets, there is an opportunity for stronger growth in…

Coca-Cola is set to retain its leading position in carbonates in off-trade volume terms in 2022, driven by sustained brand loyalty and effective price point management, allowing the company to effectively compete with other leading manufacturers.…

Demand for furniture polish and metal polish remained weak in 2022, with retail volume sales continuing to decline. This trend was mainly connected to issues surrounding affordability and necessity. With a rise in inflation in 2022, and an increase…

Bleach continued to record positive growth in 2022, largely driven by consumers’ desire to keep their homes clean and hygienic on a regular basis. The majority of local consumers became less anxious about the impact of COVID-19 but remained aware and…

While the majority of tea sales in South Africa occur in the mid and lower price bands, premium tea is experiencing increasing demand in 2022. One of the driving factors is the greater penetration of retail e-commerce in the category. This is…

The greater focus on hygiene and cleanliness continued to impact most local households in 2022. The sale of surface care including disinfectants continued to grow in 2022 and similarly, laundry care benefitted from an ongoing focus on hygiene in the…

Despite a challenging market environment, including an underperforming economy, constrained incomes and rising input costs, total volume growth in soft drinks is set to be higher in 2022 compared with the previous year. This is a result of continued…