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Sweden

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Sweden. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Sanitary Protection in Sweden

Mar 2023

Broad increases in retail price points occurred across sanitary protection driven by cost inflation from energy prices, raw materials, labour and logistics. The rate of inflation rose significantly in Sweden in line with the trend seen across Europe…

USD 1,195
Country Report

Surface Care in Sweden

Feb 2023

Growth was polarised within surface care in 2022 sales declining in retail volume terms but seeing strong growth in current value terms. This polarised performance was largely tied to significant price increases across most categories within surface…

USD 1,195
Country Report

Home Insecticides in Sweden

Feb 2023

Like most areas of home care, home insecticides was hard hit by inflation in 2022 as manufacturing costs spiralled forcing players to raise their prices. With consumers being faced with a sharp rise in the cost of living in general they were forced…

USD 1,195
Country Report

RTD Tea in Sweden

Jan 2023

RTD Tea continued to witness dynamic volume growth in 2022 supported by a recovery in the on-trade as foot-traffic triggered higher rates of on-the-go consumption. RTD tea is a popular drink for consumption at home as well as when on the go in Sweden…

USD 1,195
Country Report

Bottled Water in Sweden

Jan 2023

Bottled water posted solid retail volume growth in 2022, with sales continuing to recover after a steep decline during the COVID-19 pandemic. Tap water in Sweden is generally safe to drink and therefore most households see limited need to purchase…

USD 1,195
Country Report

Apparel Accessories in Sweden

Jan 2023

In 2022, apparel accessories was impacted by inflation and higher unit prices, which underpinned current value growth. However, as demand for core categories declined, retail volume sales of personal accessories declined by 6%. Several categories…

USD 1,195
Country Report

Polishes in Sweden

Feb 2023

Unlike many other home care products, polishes actually witnessed a bigger decline in volume sales following the outbreak of COVID-19 with consumer priorities shifting to cleanliness and hygiene. This pattern of behaviour continued in 2022 even as…

USD 1,195
Country Report

Home Care in Sweden

Feb 2023

Home care witnessed strong growth in current value terms in Sweden in 2022 although this was largely driven by high inflation and a subsequent increase in retail price points. The lingering impact of the COVID-19 pandemic, Russia’s invasion of…

USD 2,750
Country Report

Footwear in Sweden

Jan 2023

Footwear witnessed slower growth in 2022 than apparel as the category was impacted by unit price adjustments. Higher inflation and reduced consumer spending led to a decline in footwear retail volume sales as Swedes prioritised apparel purchases over…

USD 1,195
Country Report

Energy Drinks in Sweden

Jan 2023

Energy drinks has continued to witness a strong performance in 2022, as consumption expands to new consumer segments and new consumption occasions. Off-trade sales remained robust during the COVID-19 pandemic in stark contrast to the on-trade, which…

USD 1,195
Country Report

Hosiery in Sweden

Jan 2023

Although both sheer and non-sheer hosiery categories saw positive current value growth rates in 2022, the latter saw retail volume terms decline as a large number of women went back to sheer hosiery. Once COVID-19 limitations and social distancing…

USD 1,195
Country Report

RTD Coffee in Sweden

Jan 2023

RTD coffee has witnessed a surge in demand in 2022 although retail volume sales are growing from a small base. The category is being driven by Swedes spending more time outside the home, supporting consumption in the on-trade and convenience…

USD 1,195
Country Report

Consumer Foodservice in Sweden

Feb 2023

Consumer foodservice saw continued growth in 2022 as the economy continued to recover from the pandemic and consumers returned to eating out more regularly. The relaxation of pandemic travel restrictions in the first quarter of 2022 boosted demand in…

USD 2,450
Country Report

Laundry Care in Sweden

Feb 2023

Laundry care saw a spike in demand in 2020 as consumers became more hygiene conscious and looked to carry out more frequent wash loads, with this also being aided by consumers spending more time at home. Over 2021 and 2022 volume sales declined as…

USD 1,195
Country Report

Tea in Sweden

Jan 2023

Tea is witnessing a positive dynamic in 2022, supported by the recovery of on-trade sales – whilst off-trade is seeing lower activity in-line, albeit still positive in value terms. Fruit/herbal tea is the strongest performer, as such options both fit…

USD 1,195
Country Report

Sports Drinks in Sweden

Jan 2023

Sports drinks saw modest off-trade volume growth in 2022 driven by the strong health trend and rising demand for convenience as people spent more time outside of the home again. In addition, there was limited negative pressure from the resumption of…

USD 1,195
Country Report

Coffee in Sweden

Jan 2023

Sustainability remains one of the key leading trends in coffee in Sweden, with younger consumers particularly interested in environmental matters. Within this environment, players in coffee are seeking ways to appeal to this generation of…

USD 1,195
Country Report

Retail Tissue in Sweden

Mar 2023

In 2022, rising prices led to a dramatic increase in current value sales, as manufacturers passed on higher costs to consumers. Retail volume sales increased marginally in this year, as consumption patterns normalised following the pandemic…

USD 1,195
Country Report

Bleach in Sweden

Feb 2023

There was a sudden spike in demand for bleach in 2020 as Sweden faced up to the shock of COVID-19. The pandemic forced households to prioritise cleanliness and hygiene with bleach promoted as one of the most effective ways to kill germs, including…

USD 1,195
Country Report

Soft Drinks in Sweden

Jan 2023

Soft drinks witnessed another steady year of growth in volume terms, whilst current value sales were buoyed by rising inflation. The health trend continues as the biggest cross-category trend in soft drinks in 2022. Reduced sugar formats are taking…

USD 2,450
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