Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Switzerland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Vending saw solid growth in current value terms in 2022 with sales seeing a full return to pre-pandemic levels. This growth was partly driven by inflation but it was also thanks to the increased mobility of consumers as COVID-19 restrictions were…
Energy drinks continues to record decent growth in off-trade volume sales in 2022, following the high-single digit growth seen in 2021, and despite a slowdown due to the recovery of on-trade sales in 2022 following the sharp drop seen in 2020 and…
Hypermarkets sell a wide range of products and are a popular shopping destination in Switzerland. They are known for their convenience and wide selection of products. The competitive landscape within hypermarkets in Switzerland is limited to retail…
Growing demand for convenience and the increasing desire for enhanced hygiene in a post-COVID-19 world contributed to the positive performance of surface care in Switzerland in 2022. Not surprisingly perhaps, home care disinfectants was the most…
Off-trade volume sales of bottled water see a slight decline in 2022, despite recovery due to a favourable comparison effect, as 2021 sales slumped following the strong rise seen in the first COVID-19 year in 2020. Thanks to the relatively resilient…
There was a substantial rise in the sales volume of sanitary protection products in 2022, driven by the increasing demand for affordable products and brands, including private label, particularly in intimate wipes. Moreover, major multinational…
Polishes continued to suffer from changing attitudes towards household chores in 2022 as Swiss consumers increasingly seek to minimise the time spent polishing. Another reason is the shift to furniture that requires less or no polishing, with most…
With consumers spending more time at home during the pandemic demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and their mood.…
The discounters channel was one of the beneficiaries of the pandemic, with increasing numbers of outlets being opened as demand grew, while the affordable prices on offer also helped to drive value sales. All of the leading discounters – namely…
Convenience stores registered positive growth in current value terms in 2022, while forecourt retailers continued to suffer losses. With COVID-19 restrictions being lifted in the first half of year, the lives of most people in Switzerland returned to…
Despite a more moderate increase than in 2021, RTD coffee in off-trade volume sales records a decent growth in 2022, thanks to a recovery of on-the-go purchases, resulting in a recovery of sales through retail channels targeting consumption outside…
While concentrates sees a slight decline in off-trade volume sales in RTD terms in 2022, this is mostly due to the previous high growth seen in 2020 and 2021, with sales remaining at a higher level than in 2019. The drop in off-trade sales in 2022…
Off-trade carbonates sales are experiencing a modest recovery in 2022, following years of decline. However, rather than heralding a long-term change in trends, this boost comes from one-off factors. Carbonates leader, Coca-Cola (Coca-Cola Beverages…
In 2022, the overall demand for personal wipes experienced an increase due to the convenience of this lifestyle product for personal hygiene. Additionally, the growing trend towards more active lifestyles also contributed to the positive development…
Direct selling reported positive growth in current value terms in 2022. Direct selling has been on the growth path ever since the outbreak of COVID-19. However, as the remaining COVID-19 restrictions were lifted in 2022 and consumers started…
Home Care posted positive growth in current value terms in 2022 as demand stabilised. Key factors influencing the market in 2022 included inflationary pressures, supply chain issues, soaring energy prices and a high level of economic uncertainty…
Retail sales declined in current value terms in Switzerland in 2022, following a more successful 2021. The COVID-19 pandemic continued to have an adverse impact on the sick leave rates among employees while there was also lower footfall in many…
There are no major off-trade sales spikes or slumps in soft drinks in Switzerland in 2022. Rather, sales patterns are normalising after the disruptions and stimulations created by the event of the COVID-19 pandemic. As on-trade establishments…
Following the current liberalisation of medical cannabis, the trend towards liberalisation of adult-use cannabis is also expected over the forecast period. The consumption of products bought on the black market carries the risk of containing…
After the boom in grocery shopping in 2020, supermarkets experienced a decline in current value terms for the second consecutive year in 2022. Nonetheless, despite this disappointing performance retail value sales still remained above pre-pandemic…