Thailand

Most convenience stores posted positive retail current value sales growth in 2022, albeit helped by a highly inflationary environment. Nonetheless, the rebound in the channel was driven by no further lockdown measures. In addition, the “back to the…

Polishes is a further category where value is stronger than volume, due to rising prices skewing the perspective. Shoe polish is a notable subcategory and, whilst it is seeing positive growth following the slumps seen during the height of the…

Dishwashing is seeing declining volume growth in 2022 compared to 2021, although this is due to one specific factor – namely, manufacturers’ focus on concentrated formulas, which means consumers need lower volumes of product to achieve the same…

Sales of jeans were particularly hard hit by the impact of COVID-19. Like most items of apparel, sales of jeans were impeded by the disruption to store openings. While sales of some products shifted online, when it comes to jeans consumers generally…

Due to the speed at which children grow out of their clothes – especially babies and toddlers – the demand for childrenswear was not as affected by COVID-19 as womenswear and menswear. Sales of childrenswear saw a small improvement in 2021 as stores…

The rate of decline in overall retail current value sales of direct selling accelerated during 2021, as measures implemented to limit the spread of Coronavirus (COVID-19) continued to undermine consumer confidence and spending power and many…

Demand for retail tissue, dominated by toilet paper in Thailand, continued to rise, albeit at slower growth rates in 2022 following some stockpiling tendencies in the first few years of the pandemic. Whilst being the most established category within…

Bleach continues on its overall declining trend in 2022, with volume in negative growth figures despite the small value growth (which is attributed to inflationary factors). Whilst bleach did see an atypical positive boost during the height of the…

Footwear benefited from a wide range of new product developments and innovations in 2022, with innovative technologies and collaborative collections drawing attention among consumers. For instance, the Bata Energy+ Miki collection is a range of…

Retail current value sales of supermarkets rebounded in 2022, following two years of strong decline in the wake of the Coronavirus (COVID-19) pandemic. However, retail current value sales remained lower than the 2019 pre-pandemic level. Nonetheless,…

One of the biggest factors driving trends in home care in Thailand in 2022 is the increasing return to out-of-home lifestyles following the previous pandemic lockdowns. During the height of the pandemic, there was a strong home cocooning trend,…

Air care is seeing positive value and volume growth in 2022, heralding an overall trend as opposed to value sales being slightly skewed by a rise in unit prices whilst volume remained low. Whilst volume is indeed lower than value in air care, volume…

Students and working professionals are the heaviest users of hosiery in Thailand. All school pupils and many university students must adhere to strict dress codes and this requires plainly patterned hosiery in white or brown to match with their…

In June 2022, the Food and Drug Administration of Thailand removed marijuana and hemp from the list of Category 5 narcotics, effectively decriminalising these substances. Cannabis in Thailand competition becomes fragmented after the adult-use…

As Coronavirus (COVID-19) restrictions eased during 2022, retail current value sales of hypermarkets started to rebound from strong declines, which predated the pandemic. Thus, hypermarkets’ retail current value sales remained well below the…

There was a major change in consumer behaviour in 2022 as Thailand began on the pathway to recovery from the pandemic. COVID-19 was the catalyst for a rapid change in consumer behaviour in Thailand, with the pandemic impacting the local economy, the…

Womenswear in Thailand was hard hit by the impact of COVID-19 in 2020, with the pandemic continuing to limit the category’s recovery in 2021. While stores were able to reopen in 2021, COVID-19 continued to have a significant impact on the local…

Sales of sportswear plummeted in 2020 following the outbreak of COVID-19 with the lack of tourism and home seclusion having a major impact. With restrictions remaining in place across much of 2021 sales of sportswear saw only a muted recovery in…

Overall, vending retail current value sales started to recover during 2021, albeit at a moderate pace. Appliances and electronics continued to see a drop in retail current value sales, albeit much slower than in 2020. More positively, soft drinks…

In 2022, many retailing channels posted positive growth in terms of retail value sales. This included department stores and non-grocery retailers, which had been particularly negatively impacted over 2020-2021 due to Coronavirus (COVID-19) lockdowns…