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Your spot for the top consumer trends

Do you know what consumers really want? Are you fully prepared to deliver on customer needs? It's time to uncover their true behaviours and transform your marketing strategies. Our global consumer trends report will become your go-to resource for the year. But don't take our word for it, scroll down to check it out for yourself!

 
 

10 consumer trends that help you...

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Create and position products

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Improve the shopping journey

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Consumers are complicated, we make it simple

You need to know what consumers really want. That’s why we create this report.  

Our trends help you stay ahead of disruption and predict shopping habits. Use these insights to guide your investments, campaigns and growth plans in 2023. 

2023 consumer trends at a glance

Article

Top Five Consumer Trends in Latin America

Rodrigo Mattos

Rodrigo Mattos

13 Mar 23

Consumers in Latin America are accustomed to the crises the world is seeing. Many Latin American countries have lived with high inflation and political instability for decades, yet at the same time, the region puts high value on celebrations, socialisation and optimism, leading consumers to live with a constant duality: saving and enjoying life. The piece will focus on how these trends translate and discuss their impact.

Video

Luxury and Fashion: What to Expect in 2023?

Fflur Roberts

Fflur Roberts

1 Mar 23

The world continues to be a challenging place in 2023. Just as we thought it was safe to re-engage after the pandemic, the global economy started to look fragile again. In this video Fflur Roberts and Marguerite LeRolland, Euromonitor’s respective Heads of Luxury Goods and Fashion, discuss what they think will be the most impactful trends in the year ahead. How is the industry adapting to new retail preferences as our new lifestyles and working habits take form? What value propositions are consumers looking for in an inflationary environment and a cost-of-living crisis where spending is being squeezed. With the growing urgency in sustainability, what new business models are we likely to see filtering through?

Article

2023年の小売業界に変化をもたらす消費者トレンドとは

Michelle Evans

Michelle Evans

24 Feb 23

経済ショック、記録的な高インフレ、供給不足が生活費を押し上げ続けている。同時に、Z世代が成年に達したことで、小売業者やブランドは、マーケティング戦略の見直しを迫られている。また、テクノロジーの進化が消費者の購買習慣に影響をもたらし続けている。これらは、2023年の我々の生活を形成する影響力の一部である。

See how our consumer trends evolved over the years

White Paper

Top 10 Global Consumer Trends 2022

Alison Angus

Alison Angus

19 Nov 21

Businesses need to evolve as quickly as consumer behaviour is changing. Be the first to put the 2022 trends into action.

White Paper

Las 10 principales tendencias globales de consumo para 2022

Alison Angus

Alison Angus

22 Nov 21

Las empresas deben evolucionar tan rápido como cambia el comportamiento de los consumidores. Sé el primero en poner en acción las tendencias de 2022. 

White Paper

10 Principais Tendências Globais de Consumo 2022

Alison Angus

Alison Angus

23 Nov 21

Mudanças radicais no estilo de vida motivaram os consumidores a tomarem decisões de forma intencional, consciente e ambiciosa em 2021. Agora, eles estão colocando os planos em ação, se aventurando e aproveitando o momento.