Tunisia

Laundry care in Tunisia remained undeveloped in 2022, with a limited choice of products. Laundry detergents continued to account for the vast bulk of sales in both retail volume current value terms and while there was a solid demand for liquid fabric…

Home care continued its positive growth trend in volume terms in Tunisia in 2022, albeit at a slower rate than the previous year. Sales were supressed by the normalisation of cleaning regimes, which were less rigorous than during the height of the…

Volume sales of bleach reverted to a more modest rate of growth in 2022, following a spike in demand in 2020 and 2021. The product witnessed a surge in popularity during the pandemic, due to its well-recognised sanitising properties, with consumers…

Volume sales of air care saw positive, albeit unremarkable volume growth in 2022, continuing the trend of the previous year. Unlike several other home care categories, such as surface care and bleach, air care was largely unaffected by the pandemic,…

Surface care products saw a second year of positive, albeit unremarkable volume growth in 2022, in contrast to the surge in demand seen in 2020. The advent of the COVID-19 virus had a very strong positive impact on retail sales in both volume and…

Dishwashing registered a sluggish performance in in 2022, continuing the trend of the previous two years. Within hand dishwashing, the dominant subcategory in terms of both volume and current value sales, growth continued to be limited by widespread…

Volume sales of polishes generated slightly accelerated growth in 2022, boosted by the return of consumers to their physical workplaces, following the relaxation of pandemic-related restrictions, which contributed to an increase in demand for shoe…

Waste management is a significant problem in Tunisia, with many local municipalities lacking the resources to handle the growing volume of household waste. In 2022, this triggered a crisis in several regions, including the city of Sfax, where waste…

Toilet care continued to see positive volume growth in 2022, albeit at a lower rate than the previous year. Demand remains restricted by the fact that most products are imported and remain out of financial reach to many consumers. The relatively high…

The Ministry of Trade plays a crucial role in edible oils as much of the category, particularly vegetable oil, is subsidised by this organisation. The National Office for Trade (OCT) provides subsidised oils in traditional grocery retailers that are…

Despite the economic crisis caused by the COVID-19 crisis and the subsequent sanitary measures taken to control it in 2020 and 2021, the snacks industry will record double-digit retail value growth in 2022. However, this is largely due to the…

In 2021, pantyliners registered the highest current value growth. There were several factors leading to the healthy performance. Firstly, their availability has significantly increased over the review period and they are now widely available. In…

Although muesli and granola were only launched in Tunisia fairly recently, both products are recording strong growth in 2022. This niche category largely appeals to upper-income consumers as prices are high and granola and muesli are only available…

2022 saw an increase in the number of illegal sweet spreads sold in Tunisia. These products are smuggled in from Algeria and Libya via a souk in Ben Guerden in the south of country which offers contraband sweet spreads at very low prices. However,…

Kingflex SA remains the wound care leader in 2022 due to its strong distribution network, covering all pharmacies in Tunisia, and online presence. The Tunisian company has been operating since 1980 and offers competitive items under the Bandlux…

There was a decrease in the sales volume of cigarettes in Tunisia in 2021. Several factors contributed to this decrease, but the most important factor is the increase in the selling prices of local and imported cigarettes. Other factors, such as…

Many factors, including the closure of on-trade establishments, as well as the lack of tourists due to international border closures, had an impact on beer sales in Tunisia. Many consumers turned towards the retail channel, although this was unable…

Mixed retailers saw a significant decline in current value terms in 2020, primarily due to the mandated closure of variety stores and warehouse clubs during the lockdown in the first half of the year. While the restrictions were eventually eased in…

The first year of the pandemic was a breakthrough year for sales of RTD coffee in Tunisia. The category has only recently been introduced into the country and the review period saw the category record only marginal sales. Off-trade sales finally…

Despite the warm climate in Tunisia, with plenty of sunshine even in winter, sales of vitamin D are recording strong growth in value terms. According to doctors, many Tunisians are lacking vitamin D due to big lifestyle changes, especially since many…