Vietnam

The reopening of society in Vietnam, following the pandemic restrictions, has boosted sales in consumer foodservice across all channels. It is noted that the fourth COVID-19 wave in 2021 had further negative impacts, with restrictions loosening from…

The Vietnamese government continues its efforts to prevent the spread of malaria, which threatens the health of people throughout the country due to the prevalence of mosquitoes, that carry and spread the virus. However, another mosquito-borne…

Jeans are flexible garments which make up a part of most consumers’ wardrobes – they can be dressed up or dressed down, depending on the occasion, thus are flexible and also robust. However, jeans are not the most comfortable form or apparel and are…

The post-pandemic landscape heralds polarised trends for apparel accessories. On the one hand, the return to out-of-home activities boosts sales for accessories such as belts, hats, gloves, and the like. On the other hand, the fact that consumers no…

2022 was a year of recovery and normalisation for retail in Vietnam, following the impacts created by the COVID-19 pandemic which lasted into 2021. In 2022, the Vietnamese government removed all restrictions and social distancing measures which were…

The COVID-19 crisis has significantly bolstered consumer hygiene consciousness in markets around the world, and Vietnam has been no exception. This has provided a boost to demand for wipes, with Vietnamese consumers paying more attention to personal…

In contrast to 2021, childrenswear is seeing robust growth in 2022, supported by the growing confidence in parents regarding their children and the risk of COVID-19. During the pandemic era, childrenswear value and volume sales plummeted as children…

As seen in hypermarkets, supermarkets continues to show positive growth in 2022 – for the same reasons, and also because supermarkets is showing strong competition to hypermarkets. In 2022, the Vietnamese government removed all restrictions and…

Womenswear celebrates a strong rebound in 2022, thanks to the reopening of society following the pandemic restrictions and with COVID-19 now assigned to history. According to the Ministry of Health, Vietnam has controlled the outbreaks well and saw…

Sportswear took a hit during the era of the pandemic, with the closure of gymnasiums and sports centres, restrictions on sporting events, the closure of non-essential stores (including specialist sports shops), and social distancing measures.…

Two major – and interlinked – trends driving menswear are the demand for high quality and the rise of innovative materials used in production. Also as noted in womenswear, menswear is a fragmented category, with brand names holding only small shares…

The habit of staying at home, that was formed during 2021 during the pandemic, also continued in 2022. The demand for air care products to help create an attractive home environment therefore increased, driving retail volume and current value sales.…

Footwear is back on the front-foot with the reopening of society following the pandemic lockdowns and restrictions. Footwear, like jeans, tends to have a longer lifecycle and purchases are made either when the item is worn out and needs replacing, or…

In 2022, Vietnam was able to manage the economic challenges which emerged, with the government managing to control inflation at around 4%, boosting economic growth. This helped drive retail volume and current value growth across all home care…

Sheer hosiery, which was seeing stable growth before the pandemic, was significantly negatively impacted during the era of the pandemic because many women were confined to their homes as a result of the pandemic and thus were not using these items of…

In 2022, an increasing number of consumers and, especially, the young population, adopted a habit of going to convenience stores to purchase soft drinks and snacks. Typically, the price of food and drinks at convenience stores is cheaper than…

Sanitary protection products recorded positive growth in 2022 supported by growing consumer awareness and higher standards of hygiene. Vietnamese women now have greater awareness of sanitary products, while educational efforts by the Ministry of…

Habits formed during the COVID-19 crisis, including more frequent eating at home and generally spending more time at home, helped to drive stable growth for retail tissue in the Vietnamese market during 2022. Higher levels of hygiene awareness and…

After a year of decline, polishes returned to growth in retail volume and current value terms in 2022. This was driven by the trends seen in the dominant category, shoe polish. Shoe polish saw a decline in 2021 as lockdown policies meant huge numbers…

Dishwashing maintained dynamic retail volume and current value growth in 2022. An important influence on consumer demand for dishwashing during 2022 was rising concern amongst the population of Vietnam about the ecological impact of their choices.…